Tuesday, 17 May 2016

Google launches another messaging app, Twitter and Facebook changes, Halifax, PG Tips

Campaign Breakfast Briefing

Campaign Breakfast Briefing
May 17, 2016

Latest

Google launches yet another messaging app with Spaces
Google launches yet another messaging app with Spaces

Shona Ghosh

Google has launched its latest WhatsApp-killer, a group messaging app called Spaces.

Twitter to exclude photos and links from 140-character count
Twitter to exclude photos and links from 140-character count

Shona Ghosh

Multimedia such as photos, links and videos may no longer count as part of Twitter's 140-character limit, as the company reportedly gives users the chance to post longer updates.

Facebook takes on YouTube with launch of pre-roll video ads
Facebook takes on YouTube with launch of pre-roll video ads

Omar Oakes

Facebook has announced it will allow brands to create pre-roll ads with videos that appear in the newsfeed.

New Thinking Awards: new categories open for innovative work
New Thinking Awards: new categories open for innovative work

The deadline for Marketing's New Thinking Awards, in partnership with Sky Media, has been extended to 26 May.

Halifax launches social campaign to give consumers entertaining advice
Halifax launches social campaign to give consumers entertaining advice

Simon Gwynn

Halifax is following its Top Cat TV campaign with a major social content push.

Giant PG Tips monkey floats down the Thames ahead of 'green paper'
Giant PG Tips monkey floats down the Thames ahead of 'green paper'

Sam Burne James

A green, six-metre-tall version of PG Tips' monkey mascot sailed down the Thames this morning to promote a forthcoming report from the tea brand.

Just say it: The future of search is voice and personal digital assistants



Brands: What's your current relationship status? Presented by Brand Republic Insight & Channel Advisor By now, the majority of retailers have adapted to e-commerce with most selling their products online, but for brands it hasn't all been smooth sailing.


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