Spotify's 'difficult' marketing job against Apple; Shortlist Media names Hearst's Ella Dolphin as CEO; How bad is sexism in adland?

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Campaign 18:05 May 24, 2016

The five things you need to know today Most read Josh Krichefski sets out to be MediaCom's change agent Gideon Spanier New chief executive Josh Krichefski says clients are impatient for digital transformation and that fits with his ambition to make Britain's biggest media agency the best in the world. Tech Spotify losses reflect 'difficult' marketing job against Apple Shona Ghosh Spotify has a tough marketing job on its hands as it tries to educate mainstream consumers about the benefits of streaming against celebrity-backed, moneyed brands such as Apple Music and Tidal. Advertising How bad is sexism in adland? Survey aims to find out. Eleftheria Parpis Driven by the JWT discrimination case, 3% Movement launches "Elephant on Madison Avenue" study Marketing New wave of cheap flights as Ryanair expects price cuts Simon Gwynn Ryanair has said it will slash ticket prices in a bid to keep its planes full, a move that could potentially lead to a new price war between airlines. Media Telegraph Media Group consults staff about major job cuts Gideon Spanier Telegraph Media Group has begun a consultation with staff as it plans dozens of redundancies across its editorial and commercial operations. Also in the news Three ways to ensure your ads are seen Ad blocking, ad fraud and low viewability present challenges to both advertisers and publishers. Here's what you can do about it Shortlist Media names Hearst's Ella Dolphin as CEO Ella Dolphin, the group commercial director at Hearst UK, has been appointed as the chief executive of Shortlist Media, the publisher of ShortList and Stylist. Kohl's moves at lightspeed to leverage 'Chewbacca mask mom video' What became the most viewed Facebook Live video of all time was posted by a Kohl's customer last week. Here's how the retail chain took advantage NHS encourages virtual blood donations with augmented reality outdoor ads Suzanne Bidlake NHS Blood and Transplant is using augmented reality in out-of-home ads that allow the public to give virtual blood donations via an iPhone. Brands: What's your current relationship status? Presented by Brand Republic Insight & Channel Advisor By now, the majority of retailers have adapted to e-commerce with most selling their products online, but for brands it hasn't all been smooth sailing. Campaign Jobs Digital Marketing Manager/Director £50000 - £80000 per annum + Bonus + Equity Ultimate Asset, London Digital Project Manager £35000 - £45000 per annum + significant benefits The Great & The Good, London Head of Social - luxury brand, 6m contract £80000 - £100000 per annum The Great & The Good, City of London Head of Supply - video SSP £90000 - £100000 per annum + bonus + benefits Ultimate Asset, West End Business Development Executive (12 month FTC) Competitive OLSWANG, London (Central), London (Greater) Global Consumer Marketing Insights Manager- Dettol Body & Veet/Dettol Home/URT Competitive Dettol, Slough Junior Account Manager Competitive SGK, London (Central), London (Greater) Head of Communications £37,500 - £47,500 per annum plus benefits Learning and Work Institute, Leicester, Central London or Cardiff Global Senior Brand Manager Competitive Reckitt Benckiser (RB), Slough Senior Social Media Executive Competitive & based on experience Royal Caribbean Cruises Ltd, Weybridge, Surrey

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