Will Amazon Fresh transform the UK grocery industry? + O2, McDonald's & Deliveroo

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Campaign: Brands May 10, 2016

Brand news and analysis, powered by Marketing Latest Will Amazon Fresh transform the UK grocery industry? Simon Gwynn Amazon is about to take a plunge into the cut-throat grocery sector, with the UK launch of Amazon Fresh. So does the online giant have what it takes to cause a major splash? Viagra faces stiff competition as Pfizer calls ad review Omar Oakes Pfizer has kicked off a global review of its advertising requirements ahead of an international campaign for Viagra due to launch first in the UK next year. O2's best ads as 'be more dog' campaign ends Staff O2's long-running "be more dog" campaign is coming to an end. Campaign take a look at some of the best ads, created by VCCP, from the last three years. How car ads lost their swagger John Townshend Battered by a drawn-out drop in demand and reputation-obliterating scandals, the car industry has understandably lost its swagger. But is there another reason why car advertising is a shadow of its former self? John Townshend blames centralised marketing departments. When personalisation goes bad David Paice Personalisation isn't right for all brands and should be used with care, warns David Paice. Five lessons for marketers from the jury room Craig Mawdsley In principle and on a practical level, the legal world can offer marketers valuable guidance on how to improve the way in which they work and its results, writes Craig Mawdsley. Brands' national origin can make all the difference - even in a world of disappearing borders Ben Schubert In an crowded retail environment, marketers need to understand the role brand origin plays in consumer decision-making. Nielsen UK innovation leader Ben Schubert explains why 'made in...' matters. Soggy April dampens spirits of British retailers Simon Gwynn UK retailers saw like-for-like sales drop 0.9% in April after wet weather deterred consumers from spending big on clothes. McDonald's McTrax invites diners to play with interactive musical placemats Be On McDonald's gave its customers a surprise, creating an interactive musical placemat for its latest campaign in The Netherlands. Deliveroo's slot machine hands out food samples to London commuters Shona Ghosh Delivery start-up Deliveroo has installed a slot machine with a twist at London Waterloo station. Promoted 95% viewability rate... is this the mobile ad format of the future? Eleanor Hawkins It looks good, it's non-intrusive, the stats really stack up - and it's taking a stand against ad-blocking Explore the quirky, wonderful and eye-widening world of C2 Presented by Campaign & C2 Say goodbye to stale buffet food, dowdy carpets and middle-of-the-road speakers. C2 is the first conference of its kind... Campaign Jobs Digital Strategist - Film & Entertainment Clients £50000 - £60000 per annum + Great Agency Benefits Ultimate Asset, West End Account Director Competitive KHWS, London (Central), London (Greater) Strategy Consultant £40 - £60K base, total comp 50 - 75K, plus excellent benefits Rare Selection, Central London Strategist £50000 + benefits Rare Selection, London (Central), London (Greater)

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