Paddy Power releases Euro 2016 ad, Why creativity can change the world, Post-it wars sweep NYC

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Campaign: Agencies May 27, 2016

Latest The Krankies join anti-English hoard for Paddy Power Bantz campaign James Swift The Krankies and Michelle McManus join a thronging hoard of Scots singing their nonchalance about failing to qualify for the Euro 2016 tournament in a new ad from Paddy Power. Changing the world with creativity: an open letter to my wife Rob Doubal McCann London's chief creative officer argues that marketing has the power to make a real impact. Post-it wars: the creative craze that swept New York's ad scene Kate Magee The sticky note is the weapon of choice in NYC's creative battle zone. MasterCard celebrates 'mad' football fans ahead of Uefa Champions League final Sarah Shearman MasterCard is tapping into the "madness" and "irrational emotions" of football fans for its sponsorship of the 2016 Uefa Champions League. Alan Carr meets Moneysupermarket dancers for Channel 4 ad takeover Sarah Shearman Comedian Alan Carr could be donning a pair of tiny shorts and taking on Dave and Colin for his hijack of Moneysupermarket.com's "#EpicDanceOff" ad, as part of Channel 4's Comedy Gala on Sunday (29 May). Why more prime time ads will make TV advertising less effective Jonathan Barnard The European Commission is proposing to relax restrictions on TV advertising, but that could make each ad less valuable to the advertiser, warns Zenith's Jonathan Barnard. The Great British Diversity Experiment 2016: Top 5 findings Nadya Powell In 2015, a group of senior leaders who work for the diversity cause in the advertising and marketing world got together to discuss one of the most pressing problems in our workplaces, writes Nadya Powell. Mustard boss splits to form new production company James Swift One of the managing partners at Mustard Films, John Doris, has left to set up a new production company called HunkyDory. Wins this week: Home Office, O2, Rustlers, IOC Omar Oakes The Home Office has appointed M&C Saatchi to handle its £60m counter-extremism account. Ad fraud needs to be better defined, says Media360 panel Omar Oakes "Nobody really understands what fraud is" in digital advertising, due to a widespread inconsistency of definitions and how to tackle viewability, Media360 heard. Can you dream up The Ultimate Canvas? Staff Campaign, Primesight and Talenthouse are on the look-out for the next brilliant large-format creative with a competition calling on creatives to dream up their "Ultimate Canvas". Promoted March/April shortlist for The Thinkboxes Awards Thinkbox Which TV adverts made the shortlist this month, and which one stood out most for the judges? THE WORK ThaiHealth "Helpmet" by BBDO Bangkok BBDO Bangkok has created a motorcycle helmet with GPS technology that kicks in when it detects an impact and calls for medical help to the rider's location. JCDecaux "The mistake" by BBDO Belgium JCDecaux sent a direct mail campaign to brands that confused their products with those of their biggest rivals in a bid to convince them that the outdoor advertising media owner dealt in more than one format. Forget storytelling. 'Hypertelling' is the future, says Google Zoo founder Presented by Campaign & C2 Montreal Mike Yapp explains how technology is driving a narrative leap akin to the printed word Campaign Jobs Senior Account Manager with product design experience £38-45K £38000 - £45000 per annum Gabriele Skelton, London Designer Competitive BBC, London (Central), London (Greater) Creative Competitive BBC, London (Central), London (Greater) Middleweight Creative Competitive Scorch, London (Central), London (Greater) Brand Writer Dependent on experience + benefits venturethree, London (Greater) Senior Packaging Designer Depending on Experience Burgopak, London (Central), London (Greater) Art Director up to £25,000 per annum Bluefrog, London Creative Account Manager Competitive Discovery Communications, London (Greater) Senior Marketing Executive Basic Salary of £28K with bonus, 3% pension, plus healthcare contribution Chicco, Borehamwood, Hertfordshire Marketing & Communications Manager – Digital Projects Competitive Climate-KIC, Any of our European Offices

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