Twitter's big change, Why brands need to follow Unilever's lead, Six career lessons from EasyJet's digital head

View in web browser | Add to safe senders list

Campaign: Brands May 21, 2016

Brand news and analysis, powered by Marketing MOST READ Twitter to exclude photos and links from 140-character count Shona Ghosh Multimedia such as photos, links and videos may no longer count as part of Twitter's 140-character limit, as the company reportedly gives users the chance to post longer updates. Why brands should take a lesson from Unilever on sustainability Chris Arnold The consumer has now become the dictator, forcing many big brands to change their ways. In its latest sustainability report, Unilever has revealed why its focus on this issue is proving good for business, writes Chris Arnold, founder of ethical marketing agency Creative Orchestra. Giant PG Tips monkey floats down the Thames ahead of 'green paper' Sam Burne James A green, six-metre-tall version of PG Tips' monkey mascot sailed down the Thames this morning to promote a forthcoming report from the tea brand. Google launches another messaging app with Spaces Shona Ghosh Google has launched its latest WhatsApp-killer, a group messaging app called Spaces. Carlsberg's Euro 2016 campaign depicts ex-footballer Desailly as French revolutionary Omar Oakes Marcel Desailly, the ex-footballer, is depicted as a French revolutionary leader in Carlsberg's global TV ad for Euro 2016. Vita Coco wants you to get thirsty any way you can with oddball campaign James Swift Vita Coco, the coconut water drink, encourages people to work up a thirst any way they can in a new campaign from Droga5 London. What Twitter's evolved character count means for brands and agencies Shona Ghosh Twitter is reportedly excluding images and URLs from its 140-character limit, making it easier for users to post longer updates with multimedia. Movers and shakers: M&S, Virgin Media, BBH, MediaCom, FT and more Staff Campaign's weekly round-up of the hires, departures and promotions across the industry. EasyJet's digital head names six career lessons on his way up the ladder James Millett When I was asked to get involved in this column, I was horrified to realise that perhaps I wasn't part of "that generation" any more. 50 Cent stars in Hostelworld ad spoof of MTV Cribs Helen Hoddinott Campaign goes behind the scenes of Hostelworld's new ad starring rapper 50 Cent, launched today as part of the brand's "Meet the world" campaign. Promoted Four things brands should consider when going programmatic in 2016 Martin Bromfield, VP Advertising EMEA at comScore Creative executions need to be delivered to the right people, under the right conditions - and for that to happen, you need to control four key factors Voice search is taking over: an instant guide to marketing's new frontier Presented by Campaign & Microsoft Search guru Christi Olson on why your voice is the new keyboard - and the three changes marketers need to make         Campaign Jobs Performance Business Director £55000 - £65000 per annum + excellent benefits Ultimate Asset, London Global Senior Brand Manager Competitive rb, Slough Global Consumer Marketing Insights Manager- Dettol Body & Veet/Dettol Home/URT Competitive rb, Slough Business Director - Betting & Gaming Platform, Media Planning £55000 - £65000 per annum + Agency Benefits Ultimate Asset, London Account Manager, Fluent Czech Speaker £28000 - £32000 per annum + significant benefits The Great & The Good, London Senior Strategist - content and social, iconic brands £70000 - £80000 per annum + excellent benefits The Great & The Good, London Junior Account Manager Competitive SGK, London (Central), London (Greater) Business Development Executive OTE £35-50K Esi.info, Edinburgh, City of Edinburgh Senior Account Manager, packaging + branding agency, London £38000 - £40000 per annum Gabriele Skelton, London (Central), London (Greater) Senior Social Media Executive Competitive & based on experience Royal Caribbean Cruises Ltd, Weybridge, Surrey

manage bulletins unsubscribe

© 2016 Haymarket Business Media Bridge House 69 London Road Twickenham TW1 3SP Phone: +44 (20)8267 5000