Carling, MasterCard, Pizza Hut, Co-op, Blossom Hill & Google

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Campaign: Brands May 25, 2016

Brand news and analysis, powered by Marketing Latest The Top Gear of beer? Carling's brand director on saving pubs and gatecrashing Euro 2016 Simon Gwynn Carling may have signed back on as a sponsor of the Premier League, but it wants to be more than just football crazy. MasterCard payment scheme in Pizza Hut proves Pepper the robot is worth its salt Simon Gwynn MasterCard has created the first commerce application for Softbank's humanoid robot Pepper, meaning Pizza Hut customers in Asia will soon have access to a functioning robot waiter. Co-op brings retro rebrand to TV with promise of impromptu BBQs Simon Gwynn The Co-op is launching the first TV ad of its retro-inspired rebrand, "Be as unpredictable as summer". Blossom Hill back on TV in biggest UK wine campaign for three years Simon Gwynn US wine brand Blossom Hill is launching a £2m summer campaign, the first since Australia's Treasury Wine Estates acquired the brand from Diageo last December. AR and VR is taking product experiences to the masses Tim Jones When used effectively, alternative realities can play a vital role in marketing and helps brands tell complex and sophisticated stories, writes Tim Jones, creative director at RPM. Google commercialises Maps with local promoted pins and searches Shona Ghosh Google is turning to Google Maps as its latest source of ad revenue, trialling sponsored pins and searches. Google AdWords finally revamps for a mobile-first world Gabey Goh With the first major redesign since its launch 15 years ago, Google's AdWords is now touting a mobile-first approach for marketers trying to reach consumers in a multi-device world. Brands encouraging influencers to flout transparency rules in paid campaigns Sam Burne James A large majority of social influencers in the UK are unaware of the rules around declaring paid-for campaigns, and a small but significant minority are being pressured by brands not to declare their commercial deals. Twitter makes @replies public and drops multimedia from 140-character count Shona Ghosh Twitter has confirmed that it will drop multimedia from its 140-character word count and has announced it will evolve the @reply to become public. Why you should enter the New Thinking Awards' Power of Partnerships category Rachel Bristow Building good partnerships requires real effort and the willingness to take risks, as the New Thinking Awards demonstrate, writes Rachel Bristow, the director of partnerships at Sky Media. Movers and shakers: Facebook, Carlsberg, Dazed Media, Fold7 and more Staff Campaign's weekly round-up of the hires, departures and promotions across the industry. Promoted Four things brands should consider when going programmatic in 2016 Martin Bromfield, VP Advertising EMEA at comScore Creative executions need to be delivered to the right people, under the right conditions - and for that to happen, you need to control four key factors Voice search is taking over: an instant guide to marketing's new frontier Presented by Campaign & Microsoft Search guru Christi Olson on why your voice is the new keyboard - and the three changes marketers need to make         Campaign Jobs Performance Business Director £55000 - £65000 per annum + excellent benefits Ultimate Asset, London Global Senior Brand Manager Competitive rb ( Reckitt Benckiser ), Slough Global Consumer Marketing Insights Manager- Dettol Body & Veet/Dettol Home/URT Competitive Dettol, Slough Business Director - Betting & Gaming Platform, Media Planning £55000 - £65000 per annum + Agency Benefits Ultimate Asset, London Account Manager, Fluent Czech Speaker £28000 - £32000 per annum + significant benefits The Great & The Good, London Senior Strategist - content and social, iconic brands £70000 - £80000 per annum + excellent benefits The Great & The Good, London Marketing & Communications Manager – Digital Projects Competitive Climate-KIC, Any of our European Offices Business Development Executive (12 month FTC) Competitive OLSWANG, London (Central), London (Greater) Junior Account Manager Competitive SGK, London (Central), London (Greater) Creative Competitive BBC, London (Central), London (Greater)

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