What Three's ad-blocking trial means for the brand, MasterCard and Paddy Power campaigns, E-cigs face creative challenge

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Campaign: Brands May 27, 2016

Brand news and analysis, powered by Marketing Latest Three wants its fair share of those billions of advertising dollars Tim Ocock And so ad-blocking comes to mobile but not in the form of browser plugins. Three's decision to trial blocking ads at network carrier level may be said to be all about improving the customer experience, but what's really in it for Three? MasterCard celebrates 'mad' football fans ahead of Uefa Champions League final Sarah Shearman MasterCard is tapping into the "madness" and "irrational emotions" of football fans for its sponsorship of the 2016 Uefa Champions League. The Krankies join anti-English hoard for Paddy Power Bantz campaign James Swift The Krankies and Michelle McManus join a thronging hoard of Scots singing their nonchalance about failing to qualify for the Euro 2016 tournament in a new ad from Paddy Power. 50 Cent lampoons Cribs for Hostelworld's 'In Da Hostel!' Unruly Hostelworld spot parodies the mid-2000s MTV hit Cribs and stars one of the show's original hosts, 50 Cent. The vape and its red tape: a creative challenge Neil Simpson Neil Simpson, the founder of The Corner, explains what's next for e-cigarette advertising now it has been banned in several mediums. Gender neutral campaigns are refusing to label brands and their customers Hannah Gillett The way modern society views gender is no longer as simple as it once was and the definitions of male and female are starting to lose relevancy, writes Hannah Gillet. Alan Carr meets Moneysupermarket dancers for Channel 4 ad takeover Sarah Shearman Comedian Alan Carr could be donning a pair of tiny shorts and taking on Dave and Colin for his hijack of Moneysupermarket.com's "#EpicDanceOff" ad, as part of Channel 4's Comedy Gala on Sunday (29 May). Brands are misusing data and 'forcing their message on customers' Omar Oakes The opportunities that big data provides for brands can not match consumer advocacy and understanding, top brand marketers told Media360 today. Wins this week: Home Office, O2, Rustlers, IOC Omar Oakes The Home Office has appointed M&C Saatchi to handle its £60m counter-extremism account. Adwatch: Moneysupermarket.com takes top spot Staff Moneysupermarket's dance-off ad between construction worker Colin and suited twerking Dave, created by Mother London, is the most recalled TV spot by the public, beating AMV BBDO's BT Infinity ad, according to research by TNS and Ebiquity. Promoted Four things brands should consider when going programmatic in 2016 Martin Bromfield, VP Advertising EMEA at comScore Creative executions need to be delivered to the right people, under the right conditions - and for that to happen, you need to control four key factors Voice search is taking over: an instant guide to marketing's new frontier Presented by Campaign & Microsoft Search guru Christi Olson on why your voice is the new keyboard - and the three changes marketers need to make         Campaign Jobs Senior Account Manager - sales promotions agency £40-50k plus benefits JEFFERSON, London (Central), London (Greater) International Account Director £45k Dot-Gap, London (Central) Senior Business Development Manager - Digital Agency £45-55k with OTE £60-70k (NEG) JEFFERSON, London (Central), London (Greater) SENIOR ACCOUNT EXECUTIVE £20000 - £24000 per annum Live Recruitment, Manchester Business Director - LONDON to £80,000 JEFFERSON, London (Central), London (Greater) Senior Marketing Executive Basic Salary of £28K with bonus, 3% pension, plus healthcare contribution Chicco, Borehamwood, Hertfordshire Marketing & Communications Manager – Digital Projects Competitive Climate-KIC, Any of our European Offices Business Development Executive (12 month FTC) Competitive OLSWANG, London (Central), London (Greater) Global Consumer Marketing Insights Manager- Dettol Body & Veet/Dettol Home/URT Competitive Dettol, Slough Head of Communications £37,500 - £47,500 per annum plus benefits Learning and Work Institute, Leicester, Central London or Cardiff

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