BBH talent drain continues, The industry's most obscure jobs, Grey teaches kids about marketing

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Campaign: Agencies May 26, 2016

Latest BBH talent drain continues as Rosie Arnold moves to AMV Kate Magee Rosie Arnold, deputy executive creative director at Bartle Bogle Hegarty, is leaving the agency after 33 years to join Abbott Mead Vickers BBDO as creative partner and head of art. Rise of the social media architect: eight jobs you never knew existed James Swift Transport an agency employee or a marketer from before the turn of the century into a similar job today and you can bet a lot of it would seem foreign to them. How Grey and WPP are teaching kids about marketing Kate Magee Grey London's latest move is part of a wider attempt to future-proof the ad industry. Why changing ad agencies won't solve the crisis at M&S Maisie McCabe and Gurjit Degun Even the might of WPP, whose agencies will vie for the business, may not be enough to revive the retailer. Booking.com reviews international ad task James Swift Booking.com is reviewing its international ad account, putting Wieden & Kennedy Amsterdam on alert. Paddy Power Betfair to appoint creative and media agencies Gideon Spanier Paddy Power Betfair has become the latest brand to review its media and creative accounts simultaneously. So what's going on at BBH? Jeremy Lee BBH had already seen so many of its old guard leave, and for the new guard to also follow them out the door suggests something might be going awry. M&C Saatchi wins brief to counter extremism Maisie McCabe The Home Office is set to appoint M&C Saatchi to handle its £60m counter-extremism account. Three to begin ad-blocking trial as customers spend up to half of mobile data on ads Omar Oakes Three will begin a trial of its plan to block ads at network carrier level next month as the company's chief UK marketer claimed the current advertising model is "broken". ASA takes action against record number of ads despite falling complaints Simon Gwynn The advertising watchdog caused a record number of ads to be changed or withdrawn in 2015 despite a fall in the number of consumer complaints it received. New Olympic Channel hires Shareability to appeal to young people Gemma Charles The International Olympic Committee has hired social content agency Shareability to promote its new digital OTT channel as part of a strategy to appeal to young people and maintain interest between tournaments. Record passes for IPA Foundation Certificate but distinctions drop 60% Sarah Shearman The IPA has seen record numbers passing its Foundation Certificate, while the number of distinctions has fallen by more than half on last year. Amid agency scandals, is your house in order? Claire Beale Earlier this year, a successful marketer was invited by her CEO to present the new ad strategy for her biggest brand to the board. A view from Dave Trott: I see a blog post in your future Dave Trott The most successful horoscope writer ever was Jonathan Cainer. Promoted March/April shortlist for The Thinkboxes Awards Thinkbox THE WORK KFC "KFC 99p VIP Presents: Around the World in 99 Gigs" by Bartle Bogle Hegarty KFC has created a YouTube mini-series in which two presenters travel the world, going from gig to gig, as a way to promote its 99p snacking menu on the fast-food chain's loyalty app. Radiocentre "Craig Inglis" by Lucky Generals Craig Inglis, the customer director at John Lewis, is the latest target of Radiocentre's campaign to get brands to spend more on radio advertising. SoftBank Robotics America "Meet Pepper the robot" by Midnight Oil A new ad for SoftBank Robotics America's personal companion robot has an eerie quality. BBC Asian Network "100% British, 100% Asian" by 101 The BBC Asian Network appears to have escaped unscathed from John Whittingdale's white paper on the future of the Beeb and is getting a brand overhaul to boot. 'Getting social right is easy...' Presented by Campaign & C2 Montreal Entrepreneur Mark Brand reveals his secret Campaign Jobs Senior Account Manager with product design experience £38-45K £38000 - £45000 per annum Gabriele Skelton, London Designer Competitive BBC, London (Central), London (Greater) Creative Competitive BBC, London (Central), London (Greater) Brand Writer Dependent on experience + benefits venturethree, London (Greater) Senior Packaging Designer Depending on Experience Burgopak, London (Central), London (Greater) Art Director up to £25,000 per annum Bluefrog, London Creative Account Manager Competitive Discovery Communications, London (Greater) MIDWEIGHT COPYWRITER - WOMENSWEAR Competitive Boden, London Senior Marketing Executive Basic Salary of £28K with bonus, 3% pension, plus healthcare contribution Chicco, Borehamwood, Hertfordshire Marketing & Communications Manager – Digital Projects Competitive Climate-KIC, Any of our European Offices

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