Co-op unveils retro rebrand, Carlsberg gets patriotic for Euro 2016, M&S in crisis

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Campaign: Brands May 28, 2016

Brand news and analysis, powered by Marketing Most read Co-op brings retro rebrand to TV with promise of impromptu BBQs Simon Gwynn The Co-op is launching the first TV ad of its retro-inspired rebrand, "Be as unpredictable as summer". Phones4u's billionaire founder John Caudwell backs mobile challenger Unshackled.com Shona Ghosh The senior executive team at Phones4u, backed by its founder John Caudwell, have launched a mobile challenger brand called Unshackled.com, aiming to take on phone shops such as Carphone Warehouse. Carlsberg releases patriotic Euro 2016 ad Gurjit Degun Carlsberg is issuing a "call to arms" for the nation to get behind the England football team for Euro 2016 in its latest ad. Top Gear team launches UK's first production company for car brands Omar Oakes Award-winning directors, producers and key members of the BBC's original Top Gear team have launched the UK's first production company specialising in advertising and digital content solely for car brands. Starbucks, Coke and Nescafe ads recreated with lesbian twist Simon Gwynn Drum and Iris have been named the winners and runners up of a competition designed to encourage creative ways to represent lesbians and bisexual women in ads. Movers and shakers: Facebook, Carlsberg, Dazed Media, Fold7 and more Staff Campaign's weekly round-up of the hires, departures and promotions across the industry. Why changing ad agencies won't solve the crisis at M&S Maisie McCabe and Gurjit Degun Even the might of WPP, whose agencies will vie for the business, may not be enough to revive the retailer. Younger consumers want more transparency for their data Shona Ghosh Younger consumers are not averse to giving their data away to brands - but believe there needs to be choice and transparency over how that information is used. Spotify losses reflect 'difficult' marketing job against Apple Shona Ghosh Spotify has a tough marketing job on its hands as it tries to educate mainstream consumers about the benefits of streaming against celebrity-backed, moneyed brands such as Apple Music and Tidal. How Fernando Machado is bringing Burger King 'back to greatness' Eleftheria Parpis As "McWhopper" swoops up trophies this awards season, most recently at D&AD, a look at the man behind the brand's marketing renaissance Promoted Voice search is taking over: an instant guide to marketing's new frontier Christi Olson, search evangelist Search guru Christi Olson on why your voice is the new keyboard - and the three changes marketers need to make Three ways to ensure your ads are seen Presented by Campaign & comScore Ad blocking, ad fraud and low viewability present challenges to both advertisers and publishers. Here's what you can do about it         Campaign Jobs Senior Account Manager - sales promotions agency £40-50k plus benefits JEFFERSON, London (Central), London (Greater) International Account Director £45k Dot-Gap, London (Central) Senior Business Development Manager - Digital Agency £45-55k with OTE £60-70k (NEG) JEFFERSON, London (Central), London (Greater) SENIOR ACCOUNT EXECUTIVE £20000 - £24000 per annum Live Recruitment, Manchester Business Director - LONDON to £80,000 JEFFERSON, London (Central), London (Greater) Junior Account Manager Competitive SGK, London (Central), London (Greater) Senior Strategic Brand Manager £40,000 - £45,000 + Excellent Benefits Cancer Research UK, London (Central), London (Greater) Communications Officer £25,000 pa (depending on experience) The Association of Medical Research, London (Central), London (Greater) Country Lead - Sweden Competitive+ Benefits Casumo, Malta (MT) Senior Marketing Executive Basic Salary of £28K with bonus, 3% pension, plus healthcare contribution Chicco, Borehamwood, Hertfordshire

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