UK content marketing spend predicted to double, Bloomberg Media launches custom content division

 

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04th May 2016

From next week your essential Media AM bulletin will have a new look and name. Watch out for your Campaign: Media bulletin - powered by Media Week - winging its way to your inbox every day at 11am from next Monday. To read more about our relaunch, click here. UK content marketing spend predicted to more than double by 2020 Content marketing spend in the UK is set to rise 179.2 per cent to £349 million in 2020, from £125 million in 2014, according to a report from Yahoo and Enders Analysis. Posterscope aims to bolster digital offering with acquisition of Liveposter Posterscope, the Dentsu Aegis out-of-home specialist, has bought Liveposter, an out-of-home platform which enables digital campaigns to run across multiple networks and media owners. Bloomberg Media launches custom content division Kinection Bloomberg Media has expanded its content offering with the launch of Kinection, a new division producing custom content for its commercial partners. Adblock Plus maker and Pirate Bay founder launch publisher payment service Eyeo, the maker of Adblock Plus, has partnered with Flattr to launch a product enabling online readers to make small payments to publishers producing content. My Media Week: Michael Holt, Discovery Networks Michael Holt, the director of brand partnerships at Discovery Networks UK and Ireland, judges the Thinkbox Planning Awards; tees up a collaboration with Carlsberg and Guardian Labs; and celebrates a new deal… ding dong.     Just 3 weeks until Media360     Book your place now at www.media-360.co.uk. 60+ brands already confirmed including: John Lewis, Lego, Domino's, AXA, EY, Camelot, Unilever, O2, Red Bull and many more...         Aerial Awards radio ad winner March 2016 Alex Grieve and Adrian Rossi, executive creative directors at AMV BBDO select this month's winner -  E4's 'Aliens' by 4Creative         Presented by Campaign & Radiocentre ASA issues stricter guidelines for broadband ads The ad watchdog has released stricter guidelines for broadband ads featuring prices to avoid misleading customers. SoundCloud to sell ads on UK music streaming service SoundCloud, the music streaming and sharing service, is to sell advertising for the first time in the UK through Global's digital audio exchange, Dax. WPP confirms search has begun for Sorrell's successor WPP has begun to look at external candidates to replace Sir Martin Sorrell as the chief executive of WPP, the company confirmed today. Latest blogs My Media Week: Scott Nelson, Viber We join Scott Nelson, head of North America at mobile messaging app Viber, as he collaborates on content with Buzzfeed and welcomes brands onto Viber’s Public Chat platform. Ad-blocking is a sideshow - it's time to combat fraud The current ad tech ecosystem is inherently flawed, says the managing director of Admedo, the programmatic advertising platform. Key trends for the media industry from the 2016 NAB Show As the broadcast industry gathers in Las Vegas this week for the National Association of Broadcasters Show, Gavin Mann, the global broadcast industry lead at Accenture, looks at some of the key trends. Programmatic Senior Trader (ad ops/AM) , MediaMigo Recruitment Limited Salary approx £50k + 20% comms, London (Central), London (Greater) Editor - Leading B2B Publication and Website , Lloyd Recruitment Services £30,000-£35,000, West Sussex Social Media Manager , SYLEX Recruitment £32,000-£35,000, London (Central), London (Greater) Senior Client Manager , SYLEX Recruitment Up to £40,000, London (Central), London (Greater) Head of Sales - TV , SAVVY Media Ltd £65-70k + with good comms, London (West), London (Greater)

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