McDonald's creates interactive placemats, Periscope to allow for drones, Will Amazon Fresh transform the grocery industry?

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Campaign Breakfast Briefing May 10, 2016

Latest McDonald's McTrax invites diners to play with interactive musical placemats Be On McDonald's gave its customers a surprise, creating an interactive musical placemat for its latest campaign in The Netherlands. Periscope to allow drones to broadcast live video Omar Oakes Drones will be able to stream video live to Periscope, the Twitter-owned app has revealed, allowing users to control broadcasts with their smartphone. Gap in profits warning after 5% drop in sales Omar Oakes Gap saw its shares drop by 12 per cent in after-hours trading after the clothing retailer warned of disappointing profits in the first quarter of 2016. Will Amazon Fresh transform the UK grocery industry? Simon Gwynn Amazon is about to take a plunge into the cut-throat grocery sector, with the UK launch of Amazon Fresh. So does the online giant have what it takes to cause a major splash? Notonthehighstreet.com celebrates 10th birthday with pop-up shopping experience Georgina Brazier "Open Door" transported customers offline into a live shopping environment, hosted at Old Spitalfield Market. Billboard hijacked with porn in Sweden Omar Oakes Hardcore pornography was on public display in southern Sweden yesterday after hackers targeted a digital billboard. Five lessons for marketers from the jury room Craig Mawdsley In principle and on a practical level, the legal world can offer marketers valuable guidance on how to improve the way in which they work and its results, writes Craig Mawdsley. When personalisation goes bad David Paice Personalisation isn't right for all brands and should be used with care, warns David Paice. Promoted "When there were fewer channels, you needed to know less" Karen Blackett In a new series, in association with The Trade Desk, we interview the biggest industry names who then nominate their industry heroes to interview themselves. It forms a boundary-pushing chain-reaction... 95% viewability rate... is this the mobile ad format of the future? Presented by Campaign & InSkin Media It looks good, it's non-intrusive, the stats really stack up - and it's taking a stand against ad-blocking.   Campaign Jobs Digital Strategist - Film & Entertainment Clients £50000 - £60000 per annum + Great Agency Benefits Ultimate Asset, West End Account Director Competitive KHWS, London (Central), London (Greater) Innovation Director - Digital Strategy, Global Media Agency £75000 - £85000 per annum + Great Agency Benefits Ultimate Asset, West End Product Manager Salary circa £45,000 plus bonus and pension Resonate Search & Selection Limited, Yorkshire and the Humber

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