Uefa seeks agency for women's football push, The New Day set to close, Mcgarrybowen appoints UK CEO

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Campaign Daily Fix May 05, 2016

From next week your essential Campaign Daily Fix bulletin will have a new look and name. Watch out for your new Campaign: Agencies bulletin winging its way to your inbox from next Monday. To read more about our relaunch, click here. Latest news Uefa in women's football push James Swift Governing body seeks shop to create the next "this girl can" and boost participation. The New Day: Trinity Mirror bosses should feel ashamed at paper's failure Gideon Spanier The New Day's closure shows that readers and advertisers won't pay for dross in print, which remains an engaging medium, says Campaign's head of media. Trinity Mirror set to axe The New Day two months after launch Omar Oakes Trinity Mirror is expected to announce the closure of The New Day, the newspaper launched at the end of February, after flagging sales. Mcgarrybowen names BBH's Jason Gonsalves as UK CEO Kate Magee Mcgarrybowen has poached Bartle Bogle Hegarty's Jason Gonsalves to be its new UK chief executive. Wood lands agencies chief role at Facebook Gideon Spanier Facebook has poached Ben Wood, the global president of iProspect, for the newly created role of director of agencies for Europe, the Middle East and Africa. BMW launches £20m UK media contest Gideon Spanier BMW is reviewing its estimated £20 million media account in the UK. Highland Spring reviews integrated ad account Gurjit Degun Highland Spring, the Scottish bottled water brand, is searching for an agency to work on its integrated ad account. Netflix seeks media agency for special projects Gurjit Degun Netflix, the online film and TV streaming site, is on the hunt for a media agency to work on special projects. Jo Coombs named OgilvyOne CEO Maisie McCabe OgilvyOne has promoted Jo Coombs, its managing director, to UK chief executive. ITV plots ad takeover for Queen at 90 show Gideon Spanier ITV is to air a royal-themed ad break to celebrate the Queen's 90th birthday, with 11 brands taking part in "a unique, extended" commercial that will last two-and-a-half minutes. Government seeks shop for pensions campaign Omar Oakes The Department for Work & Pensions is looking for a creative agency ahead of a campaign that raises awareness of changes to the state pension age. DigitasLBi's Simon Gill takes Isobar CCO role Gurjit Degun Simon Gill, the chief creative officer at DigitasLBi, is joining Isobar UK in the same position. BMB appoints Engine's Chalkley as first chief creative officer Gurjit Degun Jules Chalkley, the creative director at Engine, has joined BMB as its chief creative officer. The Work World's talking about: The Rock Clock By far the most interesting synergy to spring from Droga5's sale of 49 per cent of its business to William Morris Endeavor has been its work for Dwayne "The Rock" Johnson. Persil "monster stains" by Ogilvy & Mather Kronenbourg 1664 "the Alsace-tians" by Ogilvy & Mather Eric Cantona, the former footballer who is becoming as synonymous with Kronenbourg 1664 as Gary Lineker is with Walkers, stars in a new TV ad for the beer brand. Pepsi "say it with Pepsi" by BBDO New York Pepsi's new global campaign is all about emojis: from sticking them on cans to using them to tell stories and even making fashion accessories out of them. Editor's Pick For the sake of the work, iron out those differences Claire Beale No apologies for adding to the noise around ISBA's salvo in media agencies' direction last week, with clients concerned that they can't trust agencies on issues like "click fraud, viewability, verification and brand safety". Should creative partnerships disband? The stream of iconic work that poured out of Bill Bernbach's agency in the 50s and 60s is a testament to his pioneering idea of pairing copywriters and art directors. Also in the news Trinity Mirror's print ad revenue falls 19% as The New Day closes Omar Oakes Print advertising revenue at Trinity Mirror fell by 19 per cent in the first four months of this year, the publisher reported on the day it confirmed it would close The New Day. R/GA promotes Uvarov and Rufo Gurjit Degun R/GA London is looking to expand across Europe, the Middle East and Africa, and has promoted Ilia Uvarov and Lucio Rufo to run its creative output in London. Webster and Berwitz join McCann London's creative department James Swift McCann London has boosted its creative department by hiring a creative director team from CHI & Partners. Morris joins Stink in global CEO role James Swift James Morris, the global head of MediaCom Beyond Advertising, has joined Stink in the new position of global chief executive. Watch: Agencies go behind the scenes at #TwitterLive Helen Hoddinott Twitter invites agencies to #TwitterLive, an interactive showcase of exhibits powered by Tweets, Vine and Periscope. JWT identifies 20 female tribes in global study Gurjit Degun J Walter Thompson has come up with 20 new female tribes as part of its initiative analysing women's attitudes to life issues such as sexuality, careers and health. 95% viewability rate... is this the mobile ad format of the future? Presented by Campaign & InSkin Media It looks good, it's non-intrusive, the stats really stack up - and it's taking a stand against ad-blocking.   Campaign Jobs Account Director Competitive KHWS, London (Central), London (Greater) ACCOUNT DIRECTOR £35000 - £50000 per annum Live Recruitment, East Midlands Strategy Consultant £40 - £60K base, total comp 50 - 75K, plus excellent benefits Rare Selection, Central London Strategist £50000 + benefits Rare Selection, London (Central), London (Greater)

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