Tuesday, 31 May 2016

Burberry celebrates British creativity, Brexit dampens retailers' optimism

Campaign Breakfast Briefing

Campaign Breakfast Briefing
May 31, 2016

Latest

Burberry's new campaign celebrates best of British creativity
Burberry's new campaign celebrates best of British creativity

Omar Oakes

Burberry's latest ad campaign aims to celebrate the best of British art and creativity to launch new menswear and womenswear collections.

Brexit and rising wages dampening retailers' optimism
Brexit and rising wages dampening retailers' optimism

Omar Oakes

Optimism on the high street is being dampened by a triple whammy of rising wage costs, uncertainly over Brexit, changing consumer demands, according to a survey by PwC.

Exclusive: Racist detergent ad is 'a little artistic exaggeration'
Exclusive: Racist detergent ad is 'a little artistic exaggeration'

Jenny Chan

The company behind the viral laundry ad pleads for understanding

TV triumphs in growth of media debate
TV triumphs in growth of media debate

Omar Oakes and Gurjit Degun

TV has been voted as the area that will see growth in media in the final session of Media360 in Brighton.

Jonathan Burley to leave CHI & Partners
Jonathan Burley to leave CHI & Partners

James Swift

Jonathan Burley, the chief creative officer at CHI & Partners, is leaving The & Partnership agency after six years.

Justin Tindall: creative agencies are given 'procession of buckets to fill' by media shops
Justin Tindall: creative agencies are given 'procession of buckets to fill' by media shops

Gurjit Degun

Justin Tindall, the executive creative director at M&C Saatchi, has said that media shops continue to pre-buy ad space in bulk and creative agencies are given a "procession of buckets to fill".

Why marketing is indefinable
Promoted
Why marketing is indefinable

Georganna Simpson

Michael Birkin, CEO at kyu, a collective of creative companies, talks candidly about creativity and collaboration ... and predicts the future of the industry




Three ways to ensure your ads are seen Presented by Campaign & comScore Ad blocking, ad fraud and low viewability present challenges to both advertisers and publishers. Here's what you can do about it        


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