Thursday 26 May 2016

Facebook is world's fastest growing media owner, Cosmopolitan and Estée Lauder launch site, Newspapers mull joint ad sales

Campaign: Media

Campaign: Media
May 26, 2016
Media news and analysis, powered by Media Week

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Facebook still world's fastest growing media owner but Google biggest by far
Facebook still world's fastest growing media owner but Google biggest by far

Sarah Shearman

Facebook is once again the fastest growing media owner in the world, propelled by its success in mobile where other organisations have floundered, according to a forecast from Zenith.

Newspapers moot joint ad sales
Newspapers moot joint ad sales

Gideon Spanier

Publishers discuss pooling sales to gain greater leverage with media agencies.

Paddy Power Betfair to appoint creative and media agencies
Paddy Power Betfair to appoint creative and media agencies

Gideon Spanier

Paddy Power Betfair has become the latest brand to review its media and creative accounts simultaneously.

Cosmopolitan partners with Estée Lauder to launch site for millennials
Cosmopolitan partners with Estée Lauder to launch site for millennials

Sarah Shearman

Estée Lauder has teamed up with Cosmopolitan to create a microsite targeting millennials, for the launch of the cosmetic giant's new makeup range, The Estee Edit.

Three to begin ad-blocking trial as customers spend up to half of mobile data on ads
Three to begin ad-blocking trial as customers spend up to half of mobile data on ads

Omar Oakes

Three will begin a trial of its plan to block ads at network carrier level next month as the company's chief UK marketer claimed the current advertising model is "broken".

Facebook wants to be in the news business, so it needs journalists
Facebook wants to be in the news business, so it needs journalists

Grant Feller

The row about Facebook's alleged left-wing bias in its Trending Topics is proof that the network's editorial views matters, argues Grant Feller.

Things we like: Twitter enhancements
Things we like: Twitter enhancements

Twitter is planning to let users post longer updates because multimedia such as photos, links and videos may no longer count as part of the 140-character limit.

Record passes for IPA Foundation Certificate but distinctions drop 60%
Record passes for IPA Foundation Certificate but distinctions drop 60%

Sarah Shearman

The IPA has seen record numbers passing its Foundation Certificate, while the number of distinctions has fallen by more than half on last year.

Are you at your creative best under an umbrella?
Promoted
Are you at your creative best under an umbrella?

Georganna Simpson

How do you entertain, nurture and challenge 5,000 people? When C2 is in charge, it's attention to detail and risk-taking.




Ogilvy & MBA CEOs talk talent Presented by Brand Republic Insight & Deltek We recently got together with industry giants to shed light on how a new breed of talent is turning the traditional agency model on its head.


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