Behind the scenes of Hostelworld's MTV Cribs spoof with 50 Cent

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Campaign 18:05 May 19, 2016

The five things you need to know today Most read View D&AD president's picks for the best 2016 work Staff In the year of a bigger-than-ever festival and the introduction of a new media awards category, Andy Sandoz, D&AD's 2015/16 president, picks his favourite entries ahead of tonight's show. Cue paints with no names, Jonathan Glazer's surreal genius and a short stay in Vincent van Gogh's bedroom. Tech Google announces AI messaging app, Amazon Echo rival and virtual reality software Shona Ghosh Google gave several major software and hardware updates at its I/O developer conference in the US this week - but observers noted the company is now following, not setting, the technology agenda. Here are the big announcements. Advertising 50 Cent stars in Hostelworld ad spoof of MTV Cribs Helen Hoddinott Campaign goes behind the scenes of Hostelworld's new ad starring rapper 50 Cent, launched today as part of the brand's "Meet the world" campaign. Marketing More people associate Nike with Euro 2016 than official sponsors Carlsberg or McDonald's Simon Gwynn The value of sports tournament sponsorship is thrown into question by research showing the brands most associated with Euro 2016 are not necessarily its sponsors Media Nationwide's Bennison fires first shot with media review Gideon Spanier Nationwide has put its estimated £20 million media account up for review. Also in the news Kelly's ice cream launches first UK TV ad in Cornish Kelly's of Cornwall has created the UK's first TV ad spoken entirely in Cornish as an homage to the ice cream brand's heritage. Twitter lands Sky as biggest UK advertiser for influencer platform Niche Sky has become the biggest advertiser to launch a campaign with Niche, the Twitter-owned service which connects brands with online creators and influencers. Arsenal in hunt for agency to develop its digital presence Arsenal is looking for an agency to help it develop its brand and capitalise on its online following. Promoted Searching for audiences: Creating cross-channel audience lists for search Christi Olson, Microsoft Bing Ads The new world of search means putting the audience first and creating a great user experience for them. And paid search is slowly by surely catching up... Brands: What's your current relationship status? Presented by Brand Republic Insight & Channel Advisor By now, the majority of retailers have adapted to e-commerce with most selling their products online, but for brands it hasn't all been smooth sailing. Campaign Jobs Senior Strategic Marketing Planner £40 - £43K + (London allowance if applicable) + 15% pension, 32 holidays, bonus etc Rare Selection, To be based in either London, Cardiff, Edinburgh or Belfast Planning Director £80000 - £90000 per annum The Great & The Good, London Planning Account Director - Award-winning Retail Team £50000 - £60000 per annum + Agency Ultimate Asset, London Digital Marketing Manager £50k Dot-Gap, London (Central) Digital Strategist - Film & Entertainment Clients £50000 - £60000 per annum + Great Agency Benefits Ultimate Asset, West End Digital Marketing Director - UK & Europe Around £90,000 basic salary +bonus + benefits Veritas Partnership Ltd, West Berkshire IT Programme Design Lead £35,409 - £39,842 HMRC, Newcastle, Newcastle Upon Tyne IT Senior Programme Design Lead £47,903 -£55,015 HMRC, Newcastle, Newcastle Upon Tyne Junior Account Manager Competitive SGK, London (Central), London (Greater) Media Sales Account Manager up to 35k + commission Clear Channel UK, London (Central), London (Greater)

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