Unilever's Keith Weed on trust, the new Campaign, EE cans Power Bar charger, Snapchat, BBC, Monster, Disney

View in web browser | Add to safe senders list

Campaign: Brands May 09, 2016

Welcome to your first edition of the Campaign: Brands bulletin (formerly known as Marketing Daily News), powered by Marketing. To check out our full suite of bulletins as part of our relaunch, click here. Latest Unilever CMO Keith Weed on why trust is the magic ingredient that builds brands Keith Weed We need trust to break down traditional barriers of working if we want game-changing creativity, Keith Weed writes. Claire and Rachel are proud to announce the birth of a new Campaign Adrian Barrick Weighing in with new insight and opinion for brands, agencies and media, our new baby is designed to offer creative inspiration to drive business growth. EE cans Power Bar charger scheme permanently after product recall Matt Chapman EE has decided not to bring back its Power Bar promotion after it was forced to recall the devices following safety concerns about them overheating. UK advertisers greet Snapchat with cautious enthusiasm Shona Ghosh Snapchat is broadening its UK advertiser base, with the Department of Transport recently spending £70,000 on ads, and Burberry, Universal, Coca-Cola, Calvin Klein, Unilever and Domino's all putting media spend into the platform. BBC's Philip Almond on tech innovations and why the corporation is a special place Philip Almond The director of marketing and audiences at the BBC on how the pace of technological and legislative developments is driving change. Real passion is unglamorous and painful Helen Edwards Look at any marketer's CV, or read a Q&A with one: at some point, they'll undoubtedly claim to be 'passionate' about their work. But what does that really look like? Why the marketing industry is failing to attract the best and brightest talent Dominic Grounsell The marketing industry is nothing without the right talent. Dominic Grounsell, global marketing director of Travelex, believes we're not doing enough to face up to the massive challenges ahead. Monster champions millennial job-seekers as 'masters of universe' not victims Matthew Chapman Jobs site Monster.co.uk is seeking to celebrate millennials as "masters of the universe" in a campaign to cut through the "dull" advertising of its rivals. Can VR be even better than the real thing? Mel Exon Technological improvements mean virtual reality is finally poised to move into the mainstream, opening up a world of possibilities for brands, explains Mel Exon. Mobile now makes up half of all UK ecommerce purchases with iPhone top platform Simon Gwynn Half of ecommerce transactions in the UK are now carried out on mobile devices, new data shows, while the iPhone has leapfrogged the iPad as the top platform for mobile purchases. Fortnum & Mason hands window display to Disney for first time Gurjit Degun Disney is taking over the Fortnum & Mason windows at the iconic Piccadilly store to promote the launch of Alice Through The Looking Glass in cinemas later this month. Promoted 95% viewability rate... is this the mobile ad format of the future? Eleanor Hawkins It looks good, it's non-intrusive, the stats really stack up - and it's taking a stand against ad-blocking Explore the quirky, wonderful and eye-widening world of C2 Presented by Campaign & C2 Say goodbye to stale buffet food, dowdy carpets and middle-of-the-road speakers. C2 is the first conference of its kind... Campaign Jobs Digital Strategist - Film & Entertainment Clients £50000 - £60000 per annum + Great Agency Benefits Ultimate Asset, West End Account Director Competitive KHWS, London (Central), London (Greater) Strategy Consultant £40 - £60K base, total comp 50 - 75K, plus excellent benefits Rare Selection, Central London Strategist £50000 + benefits Rare Selection, London (Central), London (Greater)

manage bulletins unsubscribe

© 2016 Haymarket Business Media Bridge House 69 London Road Twickenham TW1 3SP Phone: +44 (20)8267 5000