Retailers under pressure after Amazon announcement, Why bots are not the answer

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Campaign 18:05 May 18, 2016

The five things you need to know today Most read Amazon will launch more physical retail stores Shona Ghosh Retailers will be feeling the pressure after Amazon chief executive Jeff Bezos promised more bricks-and-mortar outlets and new features for the company's Amazon Prime delivery service. Tech Bots are not the answer to app fatigue - yet Peter Dolukhanov The hype surrounding Facebook's declaration that their new Messenger bots will kill apps is somewhat unfounded - but let's be clear bots will play an important role in the overall digital experience, writes Peter Dolukhanov, co-founder of Nice Agency and group chief technology officer, Karmarama. Advertising Vita Coco wants you to get thirsty any way you can with oddball campaign James Swift Vita Coco, the coconut water drink, encourages people to work up a thirst any way they can in a new campaign from Droga5 London. Marketing Peroni stays classy by playing hard to get, says UK boss Simon Gwynn The success of Italian lager Peroni is down to jealously guarding its super premium market position, the MD of owner Miller Brands UK said, as it revealed strong annual sales. Media ITV woos rising media agency talent with 'behind the scenes' VIP invitation Gideon Spanier ITV has hand-picked a selection of rising stars from media agencies to spend time behind the scenes at the broadcaster to boost awareness of ITV and the wider TV medium. Also in the news Sugar tax, drones and legal right to fast broadband feature in Queen's Speech A tax on sugary soft drinks will come into force within two years, the Queen's Speech confirmed today as the government set out a new set of laws. Google Chirp vs Amazon Alexa: tech titans compete to be the ultimate ever-present assistant Amazon Echo has been something of a surprise success with sales estimated at about 3 million in the US, notes Jeremy Pounder, client director, business planning at Mindshare. Grey London partners with KidZania to promote adland to young people Grey London has become the first creative agency to partner with Kidzania, the role-play entertainment and education brand for children. Promoted Searching for audiences: Creating cross-channel audience lists for search Christi Olson, Microsoft Bing Ads The new world of search means putting the audience first and creating a great user experience for them. And paid search is slowly by surely catching up... Brands: What's your current relationship status? Presented by Brand Republic Insight & Channel Advisor By now, the majority of retailers have adapted to e-commerce with most selling their products online, but for brands it hasn't all been smooth sailing. Campaign Jobs Senior Strategic Marketing Planner £40 - £43K + (London allowance if applicable) + 15% pension, 32 holidays, bonus etc Rare Selection, To be based in either London, Cardiff, Edinburgh or Belfast Planning Director £80000 - £90000 per annum The Great & The Good, London Planning Account Director - Award-winning Retail Team £50000 - £60000 per annum + Agency Ultimate Asset, London Digital Marketing Manager £50k Dot-Gap, London (Central) Digital Strategist - Film & Entertainment Clients £50000 - £60000 per annum + Great Agency Benefits Ultimate Asset, West End Digital Marketing Director - UK & Europe Around £90,000 basic salary +bonus + benefits Veritas Partnership Ltd, West Berkshire IT Programme Design Lead £35,409 - £39,842 Havas People, Newcastle, Newcastle Upon Tyne Senior Design Lead 47,903 - 55,015 Havas People, Newcastle, Newcastle Upon Tyne Junior Account Manager Competitive SGK, London (Central), London (Greater) Media Sales Account Manager up to 35k + commission Clear Channel UK, London (Central), London (Greater)

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