Vita Coco unveils oddball campaign, Spoof awards poke fun at self-pleasuring men, Ogilvy's unique internship scheme

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Campaign: Agencies May 18, 2016

Latest Vita Coco wants you to get thirsty any way you can with oddball campaign James Swift Vita Coco, the coconut water drink, encourages people to work up a thirst any way they can in a new campaign from Droga5 London. Spoof awards poke fun at ad industry's self-pleasuring men Omar Oakes "Stroke your ego just the way you like it" is the tagline for a fake awards event which criticises the male-dominated nature of the ad industry. Ogilvy & Mather looks for school leavers and retirees for new placement scheme Maisie McCabe Ogilvy & Mather has become the latest agency to set up an initiative to boost diversity, with a group-wide creative internship programme. P&G's Roisin Donnelly: put people first and lose your obsession with platforms Simon Gwynn Marketers must let go of their obsession with platforms and be relentlessly customer-focused to cope with rapid global changes, Procter & Gamble's Roisin Donnelly told an audience last night. ITV woos rising media agency talent with 'behind the scenes' VIP invitation Gideon Spanier ITV has hand-picked a selection of rising stars from media agencies to spend time behind the scenes at the broadcaster to boost awareness of ITV and the wider TV medium. Mel Exon to leave BBH for Sunshine Kate Magee Mel Exon, the managing director of Bartle Bogle Hegarty, will leave the agency at the end of June to take up the role of chief executive at The Sunshine Company. Day 2: The fog of Post-it War is spreading Ilyse Liffreing In its second full day, the colorful battle pulled new agencies, neighborhoods and brands into its orbit. Where will the sticky madness end? Lidstone begins new chapter as CEO of experiential shop WRG Omar Oakes Russ Lidstone, the former chief executive of Havas Worldwide London, has joined experiential agency WRG as its CEO. IPA and top advertisers unveil Effectiveness Week initiative Gemma Charles In another sign of a new era of collaboration between marketers and agencies, the IPA has unveiled a major effectiveness initiative in partnership with high-profile UK advertisers, including PepsiCo, Sky and John Lewis. Why your 'innovative' marketing campaign failed Omaid Hiwaizi Marketers have a chronic commitment issue with technology, writes Blippar's president of global marketing Movers and shakers: M&S, Virgin Media, BBH, MediaCom, FT and more Staff Campaign's weekly round-up of the hires, departures and promotions across the industry. Promoted Just say it: The future of search is voice and personal digital assistants Christi Olson, search evangelist THE WORK Samsung "blind cap" by Cheil From a prototype mobile app that helps mothers connect with incubator-bound preemies to smart surfboards, Samsung has had plenty of marketable innovations to crow about these past few months. Radiocentre "see radio differently" by Lucky Generals You're Keith Weed, Unilever's marketing chief. Trending What a hostage negotiator, magician and sex therapist can teach you about good relationships Kate Magee We all know by now the business benefits of effective collaboration, but what is the formula to building trust and cultivating successful relationships? Kate Magee turns to a hostage negotiator, sex therapist and magician, as well as those inside the industry, for answers. Twitter to exclude photos and links from 140-character count Shona Ghosh Multimedia such as photos, links and videos may no longer count as part of Twitter's 140-character limit, as the company reportedly gives users the chance to post longer updates. Is this the end of 9-5 as we know it? Presented by Brand Republic Insight & Workfront On-demand broadcast: The line between downtime and work time is blurring... Campaign Jobs Senior Social Media Executive Competitive & based on experience Royal Caribbean Cruises Ltd, Weybridge, Surrey Digital Designer Competitive SGK, London (Central), London (Greater) Copywriter Competitive SGK, London (Central), London (Greater) Designer Competitive BBC, London (Central), London (Greater) Creative Competitive BBC, London (Central), London (Greater) Art Director up to £25,000 per annum Bluefrog, London Creative Account Manager Competitive Discovery Communications, London (Greater) MIDWEIGHT COPYWRITER - WOMENSWEAR Competitive Boden, London Junior Account Manager Competitive SGK, London (Central), London (Greater) Media Sales Account Manager up to 35k + commission Clear Channel UK, London (Central), London (Greater)

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