WWF seeks agency to help save tigers, Dreams splits with Creature, PlayStation to take over Gogglebox ad break

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Campaign Daily Fix May 06, 2016

From next week your essential Campaign Daily Fix bulletin will have a new look and name. Watch out for your new Campaign: Agencies bulletin winging its way to your inbox from next Monday. To read more about our relaunch, click here. Latest news WWF launches agency brief to help save tigers James Swift The World Wide Fund for Nature wants a creative agency to help save the tigers. Dreams splits with Creature after four months James Swift Dreams, the beds retailer, has split with Creature just four months after appointing the independent agency to its £20 million creative account. PlayStation to take over Gogglebox ad break for new Uncharted game Gurjit Degun PlayStation is taking over an ad break during Channel 4's Gogglebox tonight and invites viewers to tweet in with answers to a game to be in with a chance of winning prizes. B&Q most aired brand on UK TV in April Omar Oakes B&Q was the most advertised brand by TV airtime in the UK last month. Elgin Marbles campaigners launch provocative outdoor ad in London Gideon Spanier Lobbying efforts to persuade the British Museum to "return" the Elgin Marbles to Greece have taken a surprising turn. Bauer buys Orion Media Maisie McCabe Bauer Media has bought the Midlands-based radio company Orion Media, the owner of the Free and Gem radio brands. Streaming and video downloads set to overtake DVD usage in UK Omar Oakes Video streaming sites such as Netflix and Amazon Prime will be more popular in the UK than buying and renting DVDs for the first time, according to new research. WPP rebrands Blue Hive to create Global Team Blue agency network Omar Oakes Blue Hive, the bespoke WPP agency for Ford's advertising, has taken on new clients and is now called Global Team Blue in a global rebrand. Proximity hires Watson as managing partner James Swift Proximity has hired a new managing partner to fill the gap left by deputy chairman Sharon Whale, who left the agency at the end of last year. That question you've always been afraid to ask... Staff As Campaign relaunches on 9 May to cater for the whole marketing audience, with Marketing, Media Week and Brand Republic becoming part of the new brand, we want to hear from you - the questions you've never got a frank answer to, or been too afraid to ask, of your agency or client. Why I asked our headhunter to introduce me to 'weirdos' Marcelo Peretti Kuhn A management meeting full of white men should scare us all, says the strategy director at Forever Beta. Former GQ publisher Peter Stuart dies Gideon Spanier Peter Stuart, the former publisher of GQ and one of the leading advertising chiefs during a "golden period" for glossy magazines in the 1980s and 1990s, has died at the age of 77. Cancer Research UK wins top prize in Outdoor Planning Awards Suzanne Bidlake Cancer Research UK's "Tap to Beat Cancer" has won the top prize in the Outdoor Planning Awards 2016. The New Day: media agencies' view on paper's closure Omar Oakes Trinity Mirror's "ambitious" and "bold" decision to launch The New Day in a declining print market was not backed up with enough resources and suffered from a lack of digital engagement, media agencies have told Campaign. The Work Harvey Nichols "great men deserve great style" by Adam & Eve/DDB William Shakespeare and Albert Einstein are among the great men given a makeover in a new campaign for Harvey Nichols. Lynx "not just a pretty hairstyle" by Ponce Lynx's new "find your magic" campaign, which seeks to appeal to men who do not fit traditional notions of machismo, continues with a musical spot about the Unilever brand's hair products. Editor's Pick Is ISBA right that media agencies don't serve clients' best interests? Gideon Spanier The body has taken steps to introduce greater transparency amid growing distrust, Gideon Spanier writes. A view from Dave Trott: The peasants are revolting Dave Trott In the 14th century, England was run on feudal lines. Trending The New Day: Trinity Mirror bosses should feel ashamed at paper's failure Gideon Spanier The New Day's closure shows that readers and advertisers won't pay for dross in print, which remains an engaging medium, says Campaign's head of media. 7 keys to CMO Bruce McColl's success at Mars Douglas Quenqua Fewer, better ads; creative freedom for agencies; AOR relationships; and research, research, research 95% viewability rate... is this the mobile ad format of the future? Presented by Campaign & InSkin Media It looks good, it's non-intrusive, the stats really stack up - and it's taking a stand against ad-blocking.   Campaign Jobs Account Director Competitive KHWS, London (Central), London (Greater) Strategy Consultant £40 - £60K base, total comp 50 - 75K, plus excellent benefits Rare Selection, Central London Strategist £50000 + benefits Rare Selection, London (Central), London (Greater) Innovation Director - Digital Strategy, Global Media Agency £75000 - £85000 per annum + Great Agency Benefits Ultimate Asset, West End

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