Three-O2 deal, UEFA & Youtube, L'Oreal, Brexit, Instagram and Bacardi

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Campaign: Brands May 12, 2016

Brand news and analysis, powered by Marketing Latest Why rejecting the Three-O2 deal is nonsensical Daryl Fielding The merger of Three and O2 would have been good for the customer and the debate should focus on market health and quality instead of just price, writes Daryl Fielding, former marketing and communications director at Vodafone UK. UEFA Champions League and Europa League finals to be live-streamed on YouTube Gurjit Degun BT Sport has partnered with YouTube to live-stream the UEFA Champions League and UEFA Europa League finals for the first time. L'Oreal will co-found two companies a year to explore the future of beauty Shona Ghosh L'Oreal has invested "several million pounds" in the Founders Factory, an accelerator and incubator from two of Lastminute.com's co-founders. 'Brexit would damage and destroy this success story' Gemma Charles Should we stay or should we go? It's the question that's dividing the nation - but not, it would appear, adland. Voices from the vocal majority tell Gemma Charles why remaining in the European Union is good for business. Confront the ethical implications of powerful algorithms Richard Slater Algorithms affect too many people for us to ignore their relationship to ethics, argues Richard Slater, chief strategist, Amido. What a hostage negotiator, magician and sex therapist can teach you about good relationships Kate Magee We all know by now the business benefits of effective collaboration, but what is the formula to building trust and cultivating successful relationships? Kate Magee turns to a hostage negotiator, sex therapist and magician, as well as those inside the industry, for answers. Three owner's takeover of O2 blocked by European Commission Omar Oakes The EU's competition regulator has blocked the owner of mobile network Three's proposed takeover of rival O2, saying it would reduce customer choice and raise prices. 'Have a weed-out of your staff and you won't feel guilty about it as jobs are plentiful' James Averdieck James Averdieck is the founder of Gü Puds. He sold the business in 2010, having built it into a £50m pan-European brand. In 2013 he co-founded The Coconut Collaborative. And he has some controversial views... Instagram refreshes with brighter logo and simpler interface Gurjit Degun Instagram, the photo-sharing site, has refreshed its look with a brighter logo and a simpler user interface "stripping away the colour and noise". Bacardi launches £25m global Grey Goose push Simon Gwynn Bacardi is ramping up the luxury credentials and adventurous connotations of Grey Goose in a £25m-plus global campaign - the biggest to date for the premium vodka brand. Movers and shakers: Mcgarrybowen, Atom Bank, Countrywide, John Brown and more Staff Introducing Campaign's weekly round-up of industry hires, departures and promotions. Promoted 95% viewability rate... is this the mobile ad format of the future? Eleanor Hawkins It looks good, it's non-intrusive, the stats really stack up - and it's taking a stand against ad-blocking Explore the quirky, wonderful and eye-widening world of C2 Presented by Campaign & C2 Say goodbye to stale buffet food, dowdy carpets and middle-of-the-road speakers. C2 is the first conference of its kind... Campaign Jobs Digital Strategist - Film & Entertainment Clients £50000 - £60000 per annum + Great Agency Benefits Ultimate Asset, West End Account Director Competitive KHWS, London (Central), London (Greater) Innovation Director - Digital Strategy, Global Media Agency £75000 - £85000 per annum + Great Agency Benefits Ultimate Asset, West End Product Manager Salary circa £45,000 plus bonus and pension Resonate Search & Selection Limited, Yorkshire and the Humber

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