Saturday, 14 May 2016

This week's highlights including Facebook ad sales to overtake C4 and Sky, The race is on to find the next Martin Sorrell

Campaign: Media

Campaign: Media
May 14, 2016
Media news and analysis, powered by Media Week

This week's highlights

Facebook ad sales to overtake Channel 4 and Sky in the UK
Facebook ad sales to overtake Channel 4 and Sky in the UK

Gideon Spanier

Facebook is poised to overtake Channel 4 and Sky to become Britain's third biggest media owner by ad sales by the end of next year, in a sign of the social giant's growing importance for marketers and agencies.

WhatsApp launches standalone app on Windows and Apple computers
WhatsApp launches standalone app on Windows and Apple computers

Omar Oakes

WhatsApp, the popular social messaging app, has launched a desktop app for computers using Windows and Mac operating systems.

Claire and Rachel are proud to announce the birth of a new Campaign
Claire and Rachel are proud to announce the birth of a new Campaign

Adrian Barrick

Weighing in with new insight and opinion for brands, agencies and media, our new baby is designed to offer creative inspiration to drive business growth.

Sky launches VR trial for football broadcasting with Manchester City
Sky launches VR trial for football broadcasting with Manchester City

Omar Oakes

Fans could soon be able to watch football in virtual reality mode after the tech was trialled by Premier League giant Manchester City and Sky Sports.

UK advertisers greet Snapchat with cautious enthusiasm
UK advertisers greet Snapchat with cautious enthusiasm

Shona Ghosh

Snapchat is broadening its UK advertiser base, with the Department of Transport recently spending £70,000 on ads, and Burberry, Universal, Coca-Cola, Calvin Klein, Unilever and Domino's all putting media spend into the platform.

The race is on to find the next Martin Sorrell
The race is on to find the next Martin Sorrell

John Tylee

John Tylee looks at some potential candidates to become WPP's next chief executive and asks what qualities are needed to lead the world's biggest marcoms group.

Lévy: Sorrell's successor should not be 'wicked and nasty'
Lévy: Sorrell's successor should not be 'wicked and nasty'

Kate Magee

Maurice Lévy, the chairman and chief executive of Publicis Groupe, has told Campaign that whoever succeeds WPP's chief executive Sir Martin Sorrell needs to be "a good human being - not wicked and nasty."

Instagram refreshes with brighter logo and simpler interface
Instagram refreshes with brighter logo and simpler interface

Gurjit Degun

Instagram, the photo-sharing site, has refreshed its look with a brighter logo and a simpler user interface "stripping away the colour and noise".

Channel 4 blames Brexit and economic jitters for ad slowdown
Channel 4 blames Brexit and economic jitters for ad slowdown

Gideon Spanier

Channel 4's sales house has warned that the TV ad market has slowed in 2016 and growth won't match last year's record performance.

Amazon goes head-to-head with YouTube in Video Direct launch
Amazon goes head-to-head with YouTube in Video Direct launch

Simon Gwynn

Amazon is taking on YouTube by introducing a feature on Amazon Video that lets users upload their own content - and earn royalties for every minute of video streamed.

The quirky, wonderful and eye-widening world of C2
Promoted
The quirky, wonderful and eye-widening world of C2

Georganna Simpson

Say goodbye to stale buffet food, dowdy carpets and middle-of-the-road speakers. C2 is the first conference of its kind...




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