Tuesday 31 May 2016

O&M London has a new gang in town; How to present yourself as a design savvy developer; Who's afraid of Twitter's misogyny problem?

Campaign 18:05

Campaign 18:05
May 31, 2016
The five things you need to know today

Most read
O&M London has a new gang in town
O&M London has a new gang in town

Maisie McCabe

Will O&M London's new leaders finally shed its image as a mere network offering, Maisie McCabe asks.

Tech
Adele, Amazon and Google show power of personalised experiences
Adele, Amazon and Google show power of personalised experiences

Craig Mawdsely

Adele is able to bring fans together while Amazon tells us apart. It's a dichotomy brands must understand, writes Craig Mawdsely.

Advertising
Justin Tindall: creative agencies are given 'procession of buckets to fill' by media shops
Justin Tindall: creative agencies are given 'procession of buckets to fill' by media shops

Gurjit Degun

Justin Tindall, the chief creative officer at M&C Saatchi, has said that media shops continue to pre-buy ad space in bulk and creative agencies are given a "procession of buckets to fill".

Marketing
Mondelez launches content deal with Buzzfeed within new marketing model
Mondelez launches content deal with Buzzfeed within new marketing model

Omar Oakes

Mondelez International is partnering with Buzzfeed as part of new branded content strategy after claiming interruptive advertising is "becoming irrelevant".

Media
Jean-Claude Decaux: tributes to shoe seller's son who changed the face of advertising
Jean-Claude Decaux: tributes to shoe seller's son who changed the face of advertising

Omar Oakes

Tributes to Jean-Claude Decaux, the founder of JCDecaux who died last week, have underlined the significance of his contribution to global advertising.

April's Aerial Awards winner: Adam&Eve/DDB for Marmite
Also in the news
How to present yourself as a design savvy developer

The recent 'Your App Is Ugly' event, hosted by Aquent/Vitamin T, highlighted the need for developers to understand more about design and for designers and developers to work better together. We took away some practical tips to help you improve your portfolio and enhance your career prospects as a design savvy developer.

Who's afraid of Twitter's misogyny problem?

A new study looks at rampant hate speech across the platform. How much brands should care is still an open question

Stonewall CEO: media industry 'complacent' about diversity

The advertising and media industry risks alienating clients and audiences because of its "complacent" attitude towards diversity, the chief executive of Stonewall has claimed.




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