O&M London has a new gang in town, Adele and the power of personalisation, Burberry celebrates creativity

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Campaign: Agencies May 31, 2016

Latest O&M London has a new gang in town Maisie McCabe Will O&M London's new leaders finally shed its image as a mere network offering, Maisie McCabe asks. Adele, Amazon and Google show power of personalised experiences Craig Mawdsely Adele is able to bring fans together while Amazon tells us apart. It's a dichotomy brands must understand, writes Craig Mawdsely. Burberry's new campaign celebrates best of British creativity Omar Oakes Burberry's latest ad campaign aims to celebrate the best of British art and creativity to launch new menswear and womenswear collections. Will the independent production sector still exist in five years' time? Staff How has the independent production sector greeted the news that PepsiCo is shifting a significant amount of content creation into its own in-house studio - with a philosophical shrug or a collective wince? Alasdair Graham to depart Havas Worldwide Gurjit Degun Alasdair Graham, global executive creative director on RB at Havas Worldwide, is leaving the agency after a reorganisation of the global team. Lessons from the ladder: Treat the business as you would your own Matt Lambert Want to get ahead at work? It's about more than all-nighters, blinding pitches, Champagne and the odd commiserative pint, says Lida's Matt Lambert. Jonathan Burley to leave CHI & Partners James Swift Jonathan Burley, the chief creative officer at CHI & Partners, is leaving The & Partnership agency after six years. Stonewall CEO: media industry 'complacent' about diversity Omar Oakes The advertising and media industry risks alienating clients and audiences because of its "complacent" attitude towards diversity, the chief executive of Stonewall has claimed. Robert Peston on slow UK economy, lack of union in Europe and China problems Gurjit Degun The slow UK economy, a lack of union in Europe and the Chinese market falling means it is not a good time for Brexit, according to Robert Peston, ITV's political broadcaster, at the Media360 conference in Brighton this morning. How Direct Line turned around its brand Omar Oakes Direct Line's advertising effectiveness has surged since relaunching the brand two years ago, its marketing director told Media360 today. On the Campaign couch: A lesson in client/agency relationships Jeremy Bullmore DearJeremy, Do you think a marketer gets more out of their agency when the relationship is new and fresh, or when they have years of experience collaborating together? Promoted No programmatic, no problem: the future of automated marketing is here Edward Craig There's a new category that's taking hold. It's learning from programmatic's issues. It's streamlining, fixing, saving on spend... and making digital marketing work. THE WORK Paddy Power "Vive la bantz" by Lucky Generals The Krankies and Michelle McManus join a thronging hoard of Scots singing their nonchalance about failing to qualify for the Euro 2016 tournament, in a new ad from Paddy Power. BMW "connected" by FCB Inferno BMW turns 100 this year and the first ads in its celebratory campaign trumpet the car marque's tech features. Aerial Awards radio ad winner April 2016: Marmite 'The Mondays' by Adam&Eve/DDB Presented by Campaign & Radiocentre You'll either love it or you'll hate it.. This month's judge loved it and crowned it April's Aerials winner.  Campaign Jobs Country Lead - Sweden Competitive+ Benefits Casumo, Malta (MT) Country Lead - Norway Competitive+ Benefits Casumo, Malta (MT) Business Reinvention Manager / Director £70 - £90K + benefits Rare Selection, London (Central), London (Greater) IT Programme Senior Design Lead £47,903 -£55,015 HMRC, Newcastle, Newcastle Upon Tyne IT Programme Design Lead £35,409 - £39,842 HMRC, Newcastle, Newcastle Upon Tyne Designer Competitive BBC, London (Central), London (Greater) Senior Packaging Designer Depending on Experience Burgopak, London (Central), London (Greater) Creative Campaigns Manager 25-30K depending on experience Deliveroo, London (Central), London (Greater) Middleweight Creative Competitive Scorch, London (Central), London (Greater) Brand Writer Dependent on experience + benefits venturethree, London (Greater)

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