Sky launches campaign with Twitter's Niche; Could legislation solve ad-blocking?

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Campaign: Media May 20, 2016

Media news and analysis, powered by Media Week Latest Could legislation solve the problem of ad-blocking? Gurjit Degun Is more needed than better ads and enforcement of current laws to resolve the issue, Gurjit Degun asks. Twitter lands Sky as biggest UK advertiser for influencer platform Niche Shona Ghosh Sky has become the biggest advertiser to launch a campaign with Niche, the Twitter-owned service which connects brands with online creators and influencers. Channel 4's Brooke: Family is my secret work weapon Dan Brooke My two boys, aged ten and eight, are my secret work weapon - the best thing that has ever happened to me. Advertising through the ages: A look back at the last decade Dominic Proctor Rating the industry's progress through a period of upheaval Things we like: Goodstuff's media showcase Staff Three cheers for Goodstuff Communications, which has invited media owners to pitch their most exciting opportunities to an auditorium full of independent creative agencies in order to inspire the next big idea. Wins this week: TfL, Cancer Research UK, Arla Foods, Garmin As revealed by Campaign on Monday, Transport for London has reappointed MEC to its £10m media account. Media Week Annual Facebook's Steve Hatch: Would would Pat do with mobile? Steve Hatch Two decades after the internet went mainstream, the industry is still struggling to reinvent advertising for the digital age. Facebook's Steve Hatch thinks about the way ahead... Breaking down the glass wall Sue Unerman Sue Unerman and Kathryn Jacob have spent three decades building careers in media but feel so strongly about the obstacles that women continue to face in the workplace that they have written a book about it. Simon and Henry Daglish share brotherly love for the media Gideon Spanier Simon and Henry Daglish work for different media companies, so often end up on opposite sides of the negotiating table, the siblings tell Gideon Spanier. BLM: a hotbed of future leaders Gideon Spanier An astonishing number of chief executives currently at the top of the UK media industry used to work at just two companies - the publisher Emap and the media agency BLM. Gideon Spanier asks current bosses from BLM to explain what they learnt from their former employer and how it informs their leadership now. More Promoted The quirky, wonderful and eye-widening world of C2 Georganna Simpson Say goodbye to stale buffet food, dowdy carpets and middle-of-the-road speakers. C2 is the first conference of its kind... Win an Apple Watch Presented by Brand Republic Insight & Salesforce Tell us a little about your marketing strategy and business pain points for 2016 for your chance to win! Media360 is almost here Book your place now at www.media-360.co.uk. 60+ brands already confirmed including: John Lewis, Lego, Domino's, AXA, EY, Camelot, Unilever, O2, Red Bull and many more. Campaign Jobs Senior Account Manager, Digital OOH Media £40000 - £45000 per annum + OTE and corporate benefits Ultimate Asset, London (Central), London (Greater) Senior Enterprise Sales Manager - Germany West End Ultimate Asset, London (Central), London (Greater) Agency Sales Manager £40000 - £50000 per annum + OTE Ultimate Asset, London (Central), London (Greater) Senior Social Media Executive Competitive & based on experience Royal Caribbean Cruises Ltd, Weybridge, Surrey Media Sales Account Manager up to 35k + commission Clear Channel UK, London (Central), London (Greater) Business Development Executive (Audio / Radio) Competitive salary, commission & benefits Ferrari Healy, London (Central), London (Greater) Digital / Print Luxury Sales Manager £45k to £50k plus commission Illustrated London News Ltd, London (City of), London (Greater) Senior Account Manager with product design experience £38-45K £38000 - £45000 per annum Gabriele Skelton, London IT Programme Design Lead £35,409 - £39,842 HMRC, Newcastle, Newcastle Upon Tyne IT Senior Programme Design Lead £47,903 -£55,015 HMRC, Newcastle, Newcastle Upon Tyne

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