Friday 20 May 2016

Hollie Newton departs Sunshine, D&AD Awards winners, Can Lynx change its image?

Campaign: Agencies

Campaign: Agencies
May 20, 2016

Latest

Hollie Newton departs Sunshine
Hollie Newton departs Sunshine

Gurjit Degun

Hollie Newton, executive creative director at Sunshine, has left the agency to pursue a career in publishing.

Y&R New Zealand and What3Words win big at D&AD Awards
Y&R New Zealand and What3Words win big at D&AD Awards

James Swift

Y&R New Zealand won big at last night's D&AD Awards as UK start-up, What3Words, took home one of the evening's two coveted Black Pencils.

Lynx: can it convince consumers it's about more than getting laid?
Lynx: can it convince consumers it's about more than getting laid?

Simon Gwynn

Lynx returned earlier this month with the second ad of its relaunch, which threw out the brand's longstanding sex-focused positioning in favour of a broader representation of modern men. Is the brand moving in the right direction?

LTA moves away from middle-class image of tennis in first brand campaign
LTA moves away from middle-class image of tennis in first brand campaign

Shona Ghosh

The Lawn Tennis Association (LTA) has launched its first brand campaign to persuade more people to pick up a tennis racquet as the weather warms up.

50 Cent stars in Hostelworld ad spoof of MTV Cribs
50 Cent stars in Hostelworld ad spoof of MTV Cribs

Helen Hoddinott

Campaign goes behind the scenes of Hostelworld's new ad starring rapper 50 Cent, launched today as part of the brand's "Meet the world" campaign.

Publicis Worldwide promotes Bruno Bertelli to global creative chief
Publicis Worldwide promotes Bruno Bertelli to global creative chief

Kate Magee

Publicis Worldwide has appointed Bruno Bertelli to be its global chief creative officer.

Andy Nairn: Proving our effectiveness isn't always rocket science
Andy Nairn: Proving our effectiveness isn't always rocket science

Andy Nairn

Just like Woody Allen's comic creation, we too struggle to achieve our goals. But it needn't be that way, says Lucky Generals' Andy Nairn.

MullenLowe London wins agency of the year at first UK Effie Awards
MullenLowe London wins agency of the year at first UK Effie Awards

Omar Oakes

MullenLowe London took home the top prize at the inaugural UK Effie Awards tonight, winning agency network of the year and three category awards.

Wins this week: TfL, Cancer Research UK, Arla Foods, Garmin
Wins this week: TfL, Cancer Research UK, Arla Foods, Garmin

As revealed by Campaign on Monday, Transport for London has reappointed MEC to its £10m media account.

Just say it: The future of search is voice and personal digital assistants
Promoted
Just say it: The future of search is voice and personal digital assistants

Christi Olson, search evangelist

Keyboards have gone the way of the typewriter. Bing search evangelist Christi Olson explores three things marketers need to do to adapt to voice search

THE WORK

Hostelworld
Hostelworld "In da hostel with 50 Cent" by Lucky Generals

50 Cent (Curtis Kames Jackson III) follows in the footsteps of retired boxer Chris Eubank by starring in the new online ad for Hostelworld.

Braun
Braun "Beardimation" by Abbott Mead Vickers BBDO

Braun's new online campaign is a beardimation - a stop-motion film featuring images of men's hair, pieced together to create a moving mosaic of stubble.




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