Adele, Amazon and Google show power of personalised experiences + Adidas, Unshackled.com, Unilever, Burberry & racist detergent ad

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Campaign: Brands May 31, 2016

Brand news and analysis, powered by Marketing Latest Adele, Amazon and Google show power of personalised experiences Craig Mawdsely Adele is able to bring fans together while Amazon tells us apart. It's a dichotomy brands must understand, writes Craig Mawdsely. Nick Reed: From Adidas leg model to Oscar winner Gemma Charles Viral video content director Nick Reed insists his success is due to the fact that all the stories he tells have a heart, Gemma Charles writes. How Unshackled.com is waging war on phoney deals Shona Ghosh Unshackled.com, a new mobile retailer risen from the ashes of Phones4u, has enlisted a creative agency and a foul-mouthed parrot to help win over consumers being 'ripped off' by rivals. Political leaders won't win hearts or minds with scare tactics Helen Edwards As marketers know all too well, Project Fear won't win hearts or minds. Exclusive: Racist detergent ad is just 'a little artistic exaggeration,' says Qiaobi Jenny Chan The company behind the viral laundry ad pleads for understanding from the media Unilever: brands of the future will be more personal and have more partners Omar Oakes Brands of the future will work with a wider range of agency partnerships as they look to become more personalised, the head of Unilever Foundry believes. Burberry's new campaign celebrates best of British creativity Omar Oakes Burberry's latest ad campaign aims to celebrate the best of British art and creativity to launch new menswear and womenswear collections. Robert Peston on slow UK economy, lack of union in Europe and China problems Gurjit Degun The slow UK economy, a lack of union in Europe and the Chinese market falling means it is not a good time for Brexit, according to Robert Peston, ITV's political broadcaster, at the Media360 conference in Brighton this morning. Brexit and rising wages dampening retailers' optimism Omar Oakes Optimism on the high street is being dampened by a triple whammy of rising wage costs, uncertainty over Brexit and changing consumer demands, according to a survey by PwC. How Direct Line turned around its brand Omar Oakes Direct Line's advertising effectiveness has surged since relaunching the brand two years ago, its marketing director told Media360 today. Samsung digital chief: Behave like an entertainer and move like a start-up James Keady To entice consumers, brands must make their messages authentic, relevant, consistent and personalised, writes James Keady, Samsung's UK digital chief. Promoted Voice search is taking over: an instant guide to marketing's new frontier Christi Olson, search evangelist Search guru Christi Olson on why your voice is the new keyboard - and the three changes marketers need to make Three ways to ensure your ads are seen Presented by Campaign & comScore Ad blocking, ad fraud and low viewability present challenges to both advertisers and publishers. Here's what you can do about it         Campaign Jobs Senior Account Manager - sales promotions agency £40-50k plus benefits JEFFERSON, London (Central), London (Greater) International Account Director £45k Dot-Gap, London (Central) Senior Business Development Manager - Digital Agency £45-55k with OTE £60-70k (NEG) JEFFERSON, London (Central), London (Greater) SENIOR ACCOUNT EXECUTIVE £20000 - £24000 per annum Live Recruitment, Manchester Business Director - LONDON to £80,000 JEFFERSON, London (Central), London (Greater) Junior Account Manager Competitive SGK, London (Central), London (Greater) Senior Strategic Brand Manager £40,000 - £45,000 + Excellent Benefits Cancer Research UK, London (Central), London (Greater) Communications Officer £25,000 pa (depending on experience) The Association of Medical Research, London (Central), London (Greater) Country Lead - Sweden Competitive+ Benefits Casumo, Malta (MT) Senior Marketing Executive Basic Salary of £28K with bonus, 3% pension, plus healthcare contribution Chicco, Borehamwood, Hertfordshire

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