P&G, Amazon, Google, Peroni & Burberry

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Campaign: Brands May 18, 2016

Brand news and analysis, powered by Marketing Latest P&G's Roisin Donnelly: put people first and lose your obsession with platforms Simon Gwynn Marketers must let go of their obsession with platforms and be relentlessly customer-focused to cope with rapid global changes, Procter & Gamble's Roisin Donnelly told an audience last night. Sugar tax, drones and legal right to fast broadband feature in Queen's Speech Omar Oakes A tax on sugary soft drinks will come into force within two years, the Queen's Speech confirmed today as the government set out a new set of laws. Thumb wars: dispatches from a Counter-Strike esports tournament Shona Ghosh Broadcasters, agencies and brands in the UK are waking up to esports and the highly engaged audiences that tune in to live matches. Campaign heads down to ESL Gaming's Counter-Strike tournament in London to see what all the fuss is about. Why Amazon is making the risky move into perishable goods Chris Pearce Forget the fuss over the forthcoming arrival of Jeremy Clarkson and gang's Grand Tour, Amazon is about to make a far more powerful statement of its ambition, according to reports from the US, writes Chris Pearce, CEO, TMW Unlimited. Google Chirp vs Amazon Alexa: tech titans compete to be the ultimate ever-present assistant Jeremy Pounder Amazon Echo has been something of a surprise success with sales estimated at about 3 million in the US, notes Jeremy Pounder, client director, business planning at Mindshare. Bots are not the answer to app fatigue - yet Peter Dolukhanov The hype surrounding Facebook's declaration that their new Messenger bots will kill apps is somewhat unfounded - but let's be clear bots will play an important role in the overall digital experience, writes Peter Dolukhanov, co-founder of Nice Agency and group chief technology officer, Karmarama. Peroni stays classy by playing hard to get, says UK boss Simon Gwynn The success of Italian lager Peroni is down to jealously guarding its super premium market position, the MD of owner Miller Brands UK said, as it revealed strong annual sales. IPA and top advertisers unveil Effectiveness Week initiative Gemma Charles In another sign of a new era of collaboration between marketers and agencies, the IPA has unveiled a major effectiveness initiative in partnership with high-profile UK advertisers, including PepsiCo, Sky and John Lewis. BoyleSports Easter ad banned for 'offensive' crucifixion image Simon Gwynn Irish bookmaker BoyleSports has been rapped by the ads standards watchdog for an email sent on Good Friday showing a hand nailed to a plank of wood. Burberry plans £100m in cost savings by 2019 as profit drops 10% Shona Ghosh Burberry plans to axe £100m in costs by 2019, with £20m of those savings being delivered by 2017, as its profit declined again. Grey London partners with KidZania to promote adland to young people Kate Magee Grey London has become the first creative agency to partner with Kidzania, the role-play entertainment and education brand for children. Amazon will launch more physical retail stores Shona Ghosh Retailers will be feeling the pressure after Amazon chief executive Jeff Bezos promised more bricks-and-mortar outlets and new features for the company's Amazon Prime delivery service. Movers and shakers: M&S, Virgin Media, BBH, MediaCom, FT and more Staff Campaign's weekly round-up of the hires, departures and promotions across the industry. Case study: how 'This girl can' got 1.6 million women exercising Nicola Kemp Promoted Programmatic is extinct - it's evolved into something way more powerful Brian O'Kelley Programmatic is dead. For those of you who rely on digital marketing to engage customers, don't be alarmed! Brian O'Kelley, CEO of AppNexus explains... Igniting insight with British Gas, EE and IBM Presented by Brand Republic Insight & IBM Find out what happened when we got together with the marketing big guns to follow the secret path to customer experience enlightenment.   Campaign Jobs International Account Director £45k Dot-Gap, London (Central) Digital Media Planner - client side! £30k Dot-Gap, London (Central) BTL AGENCY ACCOUNT HANDLERS - integrated, shopper, sales promotion, retail, digital £18K-£65K Judi Patton, London (Central), London (Greater) / London (East), London (Greater) / London (North), London (Gr... ACCOUNT MANAGER x 2 - Shopper Marketing Agency - FMCG accounts - £28,000- £32,000 £28k - £32k Judi Patton, London (Central), London (Greater) Junior Account Manager Competitive SGK, London (Central), London (Greater) Business Development Executive OTE £35-50K Esi.info, Edinburgh, City of Edinburgh Faculty Marketing & PR Officer £22,912 - £26,537 per annum Staffordshire University, Stoke-on-Trent, Staffordshire Junior Account Manager Competitive SGK, London (Greater) Head of Communications £37,500 - £47,500 per annum plus benefits Learning and Work Institute, Leicester, Central London or Cardiff E-commerce Manager Upto £45,000 per annum easyHotel PLC, EC1V 9AZ, London (Greater)

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