Camelot record sales, Spotify losses, RBS, BHS, Ryanair & Burger King

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Campaign: Brands May 24, 2016

Brand news and analysis, powered by Marketing Latest Toxic brands need more than a name change to repair reputation Helen Edwards RBS marketers take note - toxicity travels. It takes a lot more than a change of name to restore the reputation of a damaged brand. National Lottery hits record sales thanks to surge in mobile payments Simon Gwynn Booming mobile payments for the National Lottery have helped operator Camelot achieve record annual sales of £7.6bn - up more than £300m on the previous year. Spotify losses reflect 'difficult' marketing job against Apple Shona Ghosh Spotify has a tough marketing job on its hands as it tries to educate mainstream consumers about the benefits of streaming against celebrity-backed, moneyed brands such as Apple Music and Tidal. Younger consumers want more transparency for their data Shona Ghosh Younger consumers are not averse to giving their data away to brands - but believe there needs to be choice and transparency over how that information is used. Promoted Stop abusing millennials' data and hand back control, if you want to restore trust Chris Gorell Barnes Ah, millennials. The deliciously reckless group that gives away their data for free and willingly sacrifices their privacy through spontaneous posts about kooky antics. Or so the out-dated cliché goes. In fact, the true picture is very different, writes Chris Gorell Barnes, CEO and founder of Adjust Your Set. Are brands too quick to switch strategy? Staff They say that every dog has its day. But has that day come and gone for the canine stars - and the feline ones - of O2's much-lauded "Be more dog" campaign? Philip Green 'warned' about risks of selling BHS Simon Gwynn A Goldman Sachs banker has said he warned Philip Green's company Arcadia Group about the risks of selling BHS to Dominic Chappell. New wave of cheap flights as Ryanair expects price cuts Simon Gwynn Ryanair has said it will slash ticket prices in a bid to keep its planes full, a move that could potentially lead to a new price war between airlines. Is 'share of ear' the next brand battleground? Lucie Greene Marketers have a whole new engagement challenge on their hands as sound becomes the new medium for consumer interaction, writes the worldwide director of the Innovation Group at J. Walter Thompson Millennials talk a good game but do they really buy organic or Fairtrade? Kevin Morrell A survey of buying habits is challenging the stereotype of ethical shoppers and reveals an entire age group continues to be overlooked, writes professor Kevin Morrell, Warwick Business School. How Fernando Machado is bringing Burger King 'back to greatness' Eleftheria Parpis As "McWhopper" swoops up trophies this awards season, most recently at D&AD, a look at the man behind the brand's marketing renaissance Promoted Four things brands should consider when going programmatic in 2016 Martin Bromfield, VP Advertising EMEA at comScore Creative executions need to be delivered to the right people, under the right conditions - and for that to happen, you need to control four key factors Voice search is taking over: an instant guide to marketing's new frontier Presented by Campaign & Microsoft Search guru Christi Olson on why your voice is the new keyboard - and the three changes marketers need to make         Campaign Jobs Performance Business Director £55000 - £65000 per annum + excellent benefits Ultimate Asset, London Global Senior Brand Manager Competitive rb ( Reckitt Benckiser ), Slough Global Consumer Marketing Insights Manager- Dettol Body & Veet/Dettol Home/URT Competitive Dettol, Slough Business Director - Betting & Gaming Platform, Media Planning £55000 - £65000 per annum + Agency Benefits Ultimate Asset, London Account Manager, Fluent Czech Speaker £28000 - £32000 per annum + significant benefits The Great & The Good, London Senior Strategist - content and social, iconic brands £70000 - £80000 per annum + excellent benefits The Great & The Good, London Business Development Executive (12 month FTC) Competitive OLSWANG, London (Central), London (Greater) Junior Account Manager Competitive SGK, London (Central), London (Greater) Head of Communications £37,500 - £47,500 per annum plus benefits Learning and Work Institute, Leicester, Central London or Cardiff Senior Account Manager, packaging + branding agency, London £38000 - £40000 per annum Gabriele Skelton, London (Central), London (Greater)

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