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Why all strategists should join the marketing team Fern Miller Turns out marketing roles are harder than strategists think, writes Fern Miller, chief marketing officer, International at DigitasLBi, who shares what's she's learned in the past five months, in the hope it improves relations between marketing folk and their strategists. | |
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JWT restructures in Korea following bribery scandal Gabey Goh Following the arrest and ongoing legal proceedings of former Korea MD Junghwan Kim over bribery charges, J. Walter Thompson Asia-Pacific has confirmed that it will establish a new unit in partnership with sister agency Y&R in Korea. | |
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Carla Faria: Native is the 'sweet spot' Georgina Brazier & Helen Hoddinott Talking to Campaign at this year's PPA Festival, The Foundry's Faria describes native as being the "sweet spot" between advertorial and sponsored editorial content on the other. | |
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How car ads lost their swagger John Townshend Battered by a drawn-out drop in demand and reputation-obliterating scandals, the car industry has understandably lost its swagger. But is there another reason why car advertising is a shadow of its former self? John Townshend blames centralised marketing departments. | |
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