Friday 13 May 2016

Race is on for the next Martin Sorrell, B&M in agency search, Spotify, Three

Campaign: Agencies

Campaign: Agencies
May 13, 2016

Latest

The race is on to find the next Martin Sorrell
The race is on to find the next Martin Sorrell

John Tylee

John Tylee looks at some potential candidates to become WPP's next chief executive and asks what qualities are needed to lead the world's biggest marcoms group.

Discount retailer B&M seeks creative and media agencies
Discount retailer B&M seeks creative and media agencies

Omar Oakes

B&M, the discount retailer chaired by former Tesco chief Sir Terry Leahy, is on the hunt for a creative agency and a media agency ahead of a marketing push.

Lévy: Sorrell's successor should not be 'wicked and nasty'
Lévy: Sorrell's successor should not be 'wicked and nasty'

Kate Magee

Maurice Lévy, the chairman and chief executive of Publicis Groupe, has told Campaign that whoever succeeds WPP's chief executive Sir Martin Sorrell needs to be "a good human being - not wicked and nasty."

Wll.i.am and Three join forces to launch musician's new smartwatch
Wll.i.am and Three join forces to launch musician's new smartwatch

Omar Oakes

Will.i.am has partnered with Three and its puppet brand mascot, Jackson, to promote the musician's new Dial smartwatch in the UK.

Spotify hires Chris Forrester as UK country manager
Spotify hires Chris Forrester as UK country manager

Maisie McCabe

Spotify has hired Chris Forrester, the managing director of the outdoor media company Primesight, as its UK country manager, replacing Adam Williams.

Emerging tech is driving an explosion of moral hazard in advertising
Emerging tech is driving an explosion of moral hazard in advertising

Alex Hesz

Agencies are no longer invisible, if we're on the stage we have to take responsibility, writes Alex Hesz, executive interactive director, Adam & Eve/DDB.

Anomaly drops fees for Lyst as part of stake deal
Anomaly drops fees for Lyst as part of stake deal

James Swift

Anomaly has taken a stake in fashion website Lyst as part of a deal that means the agency will no longer charge the client fees for its services.

Why all strategists should join the marketing team
Why all strategists should join the marketing team

Fern Miller

Turns out marketing roles are harder than strategists think, writes Fern Miller, chief marketing officer, International at DigitasLBi, who shares what's she's learned in the past five months, in the hope it improves relations between marketing folk and their strategists.

Wins this week: Specsavers, BBC, Unibet, and more
Wins this week: Specsavers, BBC, Unibet, and more

Staff

Introducing Campaign's weekly round-up of account wins across advertising and media.

Diary: A watershed moment for Co-op Food
Diary: A watershed moment for Co-op Food

Staff

The Co-operative Food's latest spot, "Thank you", is doing well online with almost three million views on YouTube.

JWT restructures in Korea following bribery scandal
JWT restructures in Korea following bribery scandal

Gabey Goh

Following the arrest and ongoing legal proceedings of former Korea MD Junghwan Kim over bribery charges, J. Walter Thompson Asia-Pacific has confirmed that it will establish a new unit in partnership with sister agency Y&R in Korea.

Carla Faria: Native is the 'sweet spot'
Carla Faria: Native is the 'sweet spot'

Georgina Brazier & Helen Hoddinott

Talking to Campaign at this year's PPA Festival, The Foundry's Faria describes native as being the "sweet spot" between advertorial and sponsored editorial content on the other.

THE WORK

Corona 'this is living
Corona 'this is living" by Wieden & Kennedy Amsterdam

Corona reminds viewers to get outside and enjoy the sun and the sea (with a beer, naturally) in its new campaign.

Trending

Claire and Rachel are proud to announce the birth of a new Campaign
Claire and Rachel are proud to announce the birth of a new Campaign

Adrian Barrick

Weighing in with new insight and opinion for brands, agencies and media, our new baby is designed to offer creative inspiration to drive business growth.

How car ads lost their swagger
How car ads lost their swagger

John Townshend

Battered by a drawn-out drop in demand and reputation-obliterating scandals, the car industry has understandably lost its swagger. But is there another reason why car advertising is a shadow of its former self? John Townshend blames centralised marketing departments.

Unilever CMO Keith Weed on why trust is the magic ingredient that builds brands
Unilever CMO Keith Weed on why trust is the magic ingredient that builds brands

Keith Weed

We need trust to break down traditional barriers of working if we want game-changing creativity, Keith Weed writes.




Searching for audiences: Creating cross-channel audience lists for search Presented by Campaign & Bing Paid search is slowly but surely catching up to its social and display counterparts in developing audience-based buying strategies.


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