Thursday, 19 May 2016

D&AD president's picks for best 2016 work, Arsenal seeks digital agency, Kelly's ice cream launches ad in Cornish

Campaign: Agencies

Campaign: Agencies
May 19, 2016

Latest

View D&AD president's picks for the best 2016 work
View D&AD president's picks for the best 2016 work

Staff

In the year of a bigger-than-ever festival and the introduction of a new media awards category, Andy Sandoz, D&AD's 2015/16 president, picks his favourite entries ahead of tonight's show. Cue paints with no names, Jonathan Glazer's surreal genius and a short stay in Vincent van Gogh's bedroom.

Negative political campaigning: when it works and when it backfires
Negative political campaigning: when it works and when it backfires

Benedict Pringle

The London mayoral election highlighted the divisive nature of negative campaigning. Will M&C Saatchi have to ditch its signature attacking style for the EU referendum's Remain campaign, Benedict Pringle asks.

Arsenal in hunt for agency to develop its digital presence
Arsenal in hunt for agency to develop its digital presence

Maisie McCabe

Arsenal is looking for an agency to help it develop its brand and capitalise on its online following.

Kelly's ice cream launches first UK TV ad in Cornish
Kelly's ice cream launches first UK TV ad in Cornish

Omar Oakes

Kelly's of Cornwall has created the UK's first TV ad spoken entirely in Cornish as an homage to the ice cream brand's heritage.

A view from Dave Trott: Turn the problem inside out
A view from Dave Trott: Turn the problem inside out

Dave Trott

In 1886 in the US, 65% of the population lived in rural areas.

Nationwide's Bennison fires first shot with media review
Nationwide's Bennison fires first shot with media review

Gideon Spanier

Nationwide has put its estimated £20 million media account up for review.

Electoral Commission's pink neon sign ads remind voters to get educated on Brexit
Electoral Commission's pink neon sign ads remind voters to get educated on Brexit

Omar Oakes

With campaigns now in full swing ahead of the referendum on Britain's membership of the European Union, the Electoral Commission has launched an "unmissable" campaign reminding people to register to vote.

Why the Post-it War makes me proud of my agency
Why the Post-it War makes me proud of my agency

Andrew Benett

And it's not just because we're winning, writes the global CEO of Havas Worldwide

Pepsi's portent for adland
Pepsi's portent for adland

Claire Beale

PepsiCo has been giving tours of its new content studio in New York.

Grey London partners with KidZania to promote adland to young people
Grey London partners with KidZania to promote adland to young people

Kate Magee

Grey London has become the first creative agency to partner with Kidzania, the role-play entertainment and education brand for children.

News UK unveils new in-house agency powered by WPP and The & Partnership
News UK unveils new in-house agency powered by WPP and The & Partnership

James Swift

The & Partnership and WPP have created an agency to serve all of News UK's advertising activity under a single P&L.

Ex-Rapp president sues agency for wrongful termination and discrimination
Ex-Rapp president sues agency for wrongful termination and discrimination

Shona Ghosh

Greg Andersen, former US president of Omnicom-owned Rapp, is suing the agency, claiming wrongful termination after he complained about the global chief executive, Alexei Orlov.

Gaufman to head planning at Fold7
Gaufman to head planning at Fold7

Gurjit Degun

Fold7 has completed its leadership team by appointing Yelena Gaufman, head of planning at Havas London, as strategy partner.

Brexit: it's a question of talent
Brexit: it's a question of talent

Maisie McCabe

The task of finding and retaining the best talent is a continual process.

On the Campaign couch: How do I build brand resilience?
On the Campaign couch: How do I build brand resilience?

Jeremy Bullmore

Personal and brand resilience have much in common.

Just say it: The future of search is voice and personal digital assistants

THE WORK

Vita Coco
Vita Coco "just get thirsty" by Droga5 London

Vita Coco, the coconut water drink, encourages people to work up a thirst any way they can in a new campaign from Droga5 London.

Sunny
Sunny "Life support" by Brothers and Sisters

Google might be banning lenders who charge more than 36% APR from advertising on its pages but TV is fair game - and that's fortunate for the short-term loan company Sunny, which wants to communicate how laid back it is.




Is this the end of 9-5 as we know it? Presented by Brand Republic Insight & Workfront On-demand broadcast: The line between downtime and work time is blurring...


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