TfL selects winner of media account, Aviva, The Debrief, Facebook

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Campaign: Media May 16, 2016

Media news and analysis, powered by Media Week Latest TfL reappoints MEC to £10m media account Gideon Spanier Transport for London has awarded its estimated £10 million media account to incumbent MEC which beat Carat and Manning Gottlieb OMD. Aviva's ad-funded Shorts series on All 4 features 'bad driver' celebrities Omar Oakes Aviva and Channel 4 are launching a new Shorts series on the broadcaster's All 4 catch-up platform, featuring celebrities who prank members of the public in order to promote safer driving. Apps are out, bots are in... or so Facebook says Andy Pemberton The social network is turning to chatbots in an attempt to keep users within its ecosystem. Will they catch on and bring an end to apps? Watch: The Debrief on reaching millennial women Georgina Brazier and Helen Hoddinott Speaking at the PPA Festival, the Debrief's publisher Lauren Holleyoake and editor Rebecca Holman explain how analytics are key, but nothing beats tone of voice and editorial instinct. Spotify hires Chris Forrester as UK country manager Maisie McCabe Spotify has hired Chris Forrester, the managing director of the outdoor media company Primesight, as its UK country manager, replacing Adam Williams. Magnetic to bring together next generation of media planners Omar Oakes Magnetic, the marketing body for magazines, is launching an event for media agency planners which aims to lift the lid on the changing world of publishing and content, in partnership with Campaign. Media Week Annual 2016 party: photos and video from the night Gideon Spanier Advertising and marketing chiefs from Facebook, Google, ITV and Procter & Gamble were among those who turned out to celebrate the launch of the Media Week Annual in partnership with Spotify at Century in London. Monday review recap: Diageo, Fidelity, B&M, Viagra and the WFF Staff Introducing Campaign's weekly round-up of account reviews across advertising, media, digital and CRM. Promoted The quirky, wonderful and eye-widening world of C2 Georganna Simpson Say goodbye to stale buffet food, dowdy carpets and middle-of-the-road speakers. C2 is the first conference of its kind... Win an Apple Watch Presented by Brand Republic Insight & Salesforce Tell us a little about your marketing strategy and business pain points for 2016 for your chance to win! Media360 is almost here Book your place now at www.media-360.co.uk. 60+ brands already confirmed including: John Lewis, Lego, Domino's, AXA, EY, Camelot, Unilever, O2, Red Bull and many more. Campaign Jobs Account Director Competitive KHWS, London (Central), London (Greater) Digital Strategist - Film & Entertainment Clients £50000 - £60000 per annum + Great Agency Benefits Ultimate Asset, West End Innovation Director - Digital Strategy, Global Media Agency £75000 - £85000 per annum + Great Agency Benefits Ultimate Asset, West End Digital Artworker | Creative Agency | Soho £30000 - £340000 per annum + bens Vitamin T, London

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