Mars, Lynx, Ryanair, Virgin Active, Shell & Akon

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Campaign: Brands May 20, 2016

Brand news and analysis, powered by Marketing Latest Mars VP: 'I was allowed to fail and it didn't harm me' Michael Magee Michael Magee is vice-president, marketing, at Mars Chocolate Europe and Eurasia, and part of the Power 100 list of the UK's most influential marketers. He has worked for other FMCG brands including Kraft Foods and Cadbury Schweppes. Lynx: can it convince consumers it's about more than getting laid? Simon Gwynn Lynx returned earlier this month with the second ad of its relaunch, which threw out the brand's longstanding sex-focused positioning in favour of a broader representation of modern men. Is the brand moving in the right direction? Ryanair's Brexit seat sale reported to police by Vote Leave campaigners Shona Ghosh Vote Leave campaigners have reported a Ryanair ad to the Metropolitan Police, complaining it breaches bribery laws. LTA moves away from middle-class image of tennis in first brand campaign Shona Ghosh The Lawn Tennis Association (LTA) has launched its first brand campaign to persuade more people to pick up a tennis racquet as the weather warms up. 'Too many people say no to opportunities', says The Social Partners' Chi Kwai Chi Take every opportunity that comes your way. Shell turns to Akon and tech to burnish green credentials Be On Social video expert Be On reviews the latest viral by Shell. Watch: Virgin Active launches connected spin class Helen Hoddinott "The pack" uses Virgin Active's new proprietary technology platform to aggregate individual bike data, convert it into team metrics and power a multi-sensory fitness class. Andy Nairn: Proving our effectiveness isn't always rocket science Andy Nairn Just like Woody Allen's comic creation, we too struggle to achieve our goals. But it needn't be that way, says Lucky Generals' Andy Nairn. Promoted No programmatic, no problem: the future of automated marketing is here Edward Craig There's a new category that's taking hold. It's learning from programmatic's issues. It's streamlining, fixing, saving on spend... and making digital marketing work. Igniting insight with British Gas, EE and IBM Presented by Brand Republic Insight & IBM Find out what happened when we got together with the marketing big guns to follow the secret path to customer experience enlightenment.   Campaign Jobs Performance Business Director £55000 - £65000 per annum + excellent benefits Ultimate Asset, London Global Senior Brand Manager Competitive rb, Slough Global Consumer Marketing Insights Manager- Dettol Body & Veet/Dettol Home/URT Competitive rb, Slough Business Director - Betting & Gaming Platform, Media Planning £55000 - £65000 per annum + Agency Benefits Ultimate Asset, London Account Manager, Fluent Czech Speaker £28000 - £32000 per annum + significant benefits The Great & The Good, London Senior Strategist - content and social, iconic brands £70000 - £80000 per annum + excellent benefits The Great & The Good, London Junior Account Manager Competitive SGK, London (Central), London (Greater) Business Development Executive OTE £35-50K Esi.info, Edinburgh, City of Edinburgh Faculty Marketing & PR Officer £22,912 - £26,537 per annum Staffordshire University, Stoke-on-Trent, Staffordshire Junior Account Manager Competitive SGK, London (Greater)

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