Monday, 23 May 2016

Axa to stop investing in tobacco, Premier Inn picks new ad agency

Campaign Breakfast Briefing

Campaign Breakfast Briefing
May 23, 2016

Latest

Axa to sell off €1.7bn tobacco investments as government anti-smoking moves march on
Axa to sell off €1.7bn tobacco investments as government anti-smoking moves march on

Simon Gwynn

The world's largest insurer, Axa, will stop investing in the tobacco industry, it has said.

Premier Inn appoints Lucky Generals
Premier Inn appoints Lucky Generals

Omar Oakes

Premier Inn has appointed Lucky Generals to handle its £15m advertising account after a competitive pitch.

Cash overtaken by electronic payments as shoppers take to contactless
Cash overtaken by electronic payments as shoppers take to contactless

Simon Gwynn

Less than half of all payments made by UK consumers are now cash, with physical currency overtaken by debit card and contactless transactions in 2015.

WPP moves to dismiss 'frivolous' Johnson discrimination suit
WPP moves to dismiss 'frivolous' Johnson discrimination suit

Eleftheria Parpis

Erin Johnson "twisted the facts and distorted the context" of former JWT CEO Gustavo Martinez's behavior, say lawyers

JCDecaux splits MD sales role to replace Berwin
JCDecaux splits MD sales role to replace Berwin

Omar Oakes

JCDecaux has split the UK managing director of sales role, previously held by co-chief executive Spencer Berwin, and filled it with a hire from Mashable an an internal promotion.

Watch: D&AD President's Award winner Steve Henry's best ads
Watch: D&AD President's Award winner Steve Henry's best ads

Omar Oakes

In tribute to ad industry veteran Steve Henry's recognition at this year's D&AD Awards, Campaign showcases his best work from over the years.

No programmatic, no problem: the future of automated marketing is here
Promoted
No programmatic, no problem: the future of automated marketing is here

Edward Craig

There's a new category that's taking hold. It's learning from programmatic's issues. It's streamlining, fixing, saving on spend... and making digital marketing work.




Igniting insight with British Gas, EE and IBM Presented by Brand Republic Insight & IBM Find out what happened when we got together with the marketing big guns to follow the secret path to customer experience enlightenment.  


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