Jae Goodman on the end of interruptive advertising, Mars launches Euro 2016 ad, TfL picks media winner

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Campaign: Agencies May 16, 2016

Latest CAA's Jae Goodman has a 'solution to the end of interruptive advertising' James Swift When Jae Goodman joined CAA ten years ago, it was before branded content was fashionable. He talks to James Swift about finally being taken seriously. England footballers and fans 'invade' France in Mars ad campaign for Euro 2016 Omar Oakes England footballers lead an armada of fans across the channel to France in Mars' new campaign ahead of the Euro 2016 football tournament. TfL reappoints MEC to £10m media account Gideon Spanier Transport for London has awarded its £10 million media account to incumbent MEC, which has fought off competition from Carat and Manning Gottlieb OMD. How campaign planning actually works in the 21st century Will Harris The atomisation of the media landscape has transformed the way in which people perceive brand messaging. It's time the industry caught up, writes Will Harris. Monday review recap: Diageo, Fidelity, B&M, Viagra and the WFF Staff Introducing Campaign's weekly round-up of account reviews across advertising, media, digital and CRM. The path to brand enlightenment follows the course of love James Hilton Segregation benefits neither culture nor communication. But where the lines blur between client and agency, between one department and the next - that's where extraordinary happens. Private view: David Kolbusz and Chris Clarke Droga5 London's David Kolbusz and DigitasLBi's Chris Clarke review ads from Knorr, Boots, Swedish Tourist Association, Amnesty International and Temptations. My secret work weapon: mini Tic Tacs Helen Calcraft Lucky Generals' founding partner, Helen Calcraft, says mini Tic Tacs help lighten the mood at her agency. How marcoms groups are raising their game to battle new players Mark Cox Holding companies are raising their game to deal with new entrants both from outside marcoms and from new players offering a different approach, writes Mark Cox, director at specialist M&A consultancy Results International. Dentsu less optimistic for 2016 despite 'excellent' Q1 in EMEA Omar Oakes Dentsu Aegis Network, the international arm of Dentsu, grew by more than 10% in the first quarter of 2016 as its parent company became the latest global advertising company to warn of reduced growth this year. Post-it war breaks out between Havas Worldwide and Horizon Media Ilyse Liffreing Trash talk on Twitter as Spiderman, Marge Simpson and 'Becky with the Good Hair' fill windows across Canal Street Promoted Just say it: The future of search is voice and personal digital assistants Christi Olson, search evangelist THE WORK Boots "feel good" by Mother Boots positions itself as the people's champion, tackling undiagnosed eyesight problems and spotty teenage skin, in a new UK campaign. Hotels.com "Alreet pet" by Crispin Porter & Bogusky London Hotels.com has created an unusual twist on the skippable ad to introduce its US mascot, Captain Obvious, to the UK. Trending The race is on to find the next Martin Sorrell John Tylee Campaign looks at potential candidates to become WPP's next chief executive and asks what qualities are needed to lead the world's biggest marcoms group. Facebook ad sales to overtake Channel 4 and Sky in the UK Gideon Spanier Facebook is poised to overtake Channel 4 and Sky to become Britain's third biggest media owner by ad sales by the end of next year, in a sign of the social giant's growing importance for marketers and agencies. Is this the end of 9-5 as we know it? Presented by Brand Republic Insight & Workfront On-demand broadcast: The line between downtime and work time is blurring... Campaign Jobs Account Director Competitive KHWS, London (Central), London (Greater) Digital Strategist - Film & Entertainment Clients £50000 - £60000 per annum + Great Agency Benefits Ultimate Asset, West End Innovation Director - Digital Strategy, Global Media Agency £75000 - £85000 per annum + Great Agency Benefits Ultimate Asset, West End Project/Content Manager £30000.00 - £40000 per annum Red Sofa London, London

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