How to make likeable ads, Why creative and media should be joined up, Behind Green Party's election spot

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Campaign: Agencies May 24, 2016

Latest Dave Dye: Why aren't we making more likeable ads? Dave Dye J Walter Thompson's Dave Dye recalls the early days of Facebook brand pages and how he learned to be more likeable. Break down the barriers between media and creative Emma de la Fosse The day media and creative separated might have been a happy one for the money men but it was sad for everyone else. Emma de la Fosse explains why we need to bring them back together again. How Ali Fearnley cast the Green Party's election ad Fearnley cast the children who performed as politicians in the Green Party's ad for the London mayoral election. The spot was created by Creature London and directed by Neil Harris through Smuggler. M&S ad review: RKCR/Y&R's best ads Omar Oakes Rainey Kelly Campbell Roalfe/Y&R faces a battle to hold on to the M&S advertising account after 16 years of memorable ad campaigns. Campaign looks at the retailer's best ads over the years. VCCP expands to US after buying Muhtayzik Hoffer Omar Oakes VCCP has bought a San Francisco-based creative agency, Muhtayzik Hoffer, as it aims to build an international challenger network. Watch: Ad legend George Lois on life, art and his 10,000 books Omar Oakes George Lois, the man behind a decade of Esquire covers and the iconic "I want my MTV" tagline, talks about life, art and being a "one woman" man in a video exploring his Manhattan apartment. Monday review recap: M&S, A&E Networks, Heineken, Ovo Energy & more Staff Each Monday Campaign will update you on all the new business opportunities across advertising, media, digital and CRM. Millennials talk a good game but do they really buy organic or Fairtrade? Kevin Morrell A survey of buying habits is challenging the stereotype of ethical shoppers and reveals an entire age group continues to be overlooked, writes professor Kevin Morrell, Warwick Business School. TMW Unlimited sets up Sony Mobile digital production studio Gurjit Degun Sony Mobile's global digital marketing team has access to a dedicated digital production studio at TMW Unlimited's London agency. Is 'share of ear' the next brand battleground? Lucie Greene Marketers have a whole new engagement challenge on their hands as sound becomes the new medium for consumer interaction, writes the worldwide director of the Innovation Group at J. Walter Thompson OgilvyOne's Brian Fetherstonhaugh on disruption and data Gabey Goh The global chief executive and chairman of OgilvyOne, Brian Fetherstonhaugh, was recently in Singapore to take part in an event centred on delivering value to consumers in an era of disruption. Promoted March/April shortlist for The Thinkboxes Awards Thinkbox THE WORK Wrigley's Extra "The Extra Smile Back Project" by BBDO Wrigley's Extra, the chewing gum brand, has jumped aboard the cause-related marketing bandwagon with a campaign to educate families on the importance of good oral health. Thomas Cook Airlines "#CatsOnAPlane" by Catch Thomas Cooks Airlines gets some discerning cats to test the comfort of its Airbus A330 and Boeing 767, in a new online campaign from Catch. Volkswagen "The big arrival" by Adam & Eve/DDB Volkswagen's new Tiguan SUV is stylish enough to suppress your adolescent children's embarrassment reflex during the school run, according to a new TV campaign from the brand. Trending Why slow marketing is going mainstream Kate Magee Brands are turning to slow marketing to help remedy our hectic, always-on lives. Ogilvy & Mather looks for school leavers and retirees for new placement scheme Maisie McCabe Ogilvy & Mather has become the latest agency to set up an initiative to boost diversity, with a group-wide creative internship programme. "Agencies are embracing tech, possibly a bit unquestioningly"  Presented by Campaign & The Trade Desk Tess Alps, chair at Thinkbox, is interviewed by MediaCom UK chairman, Karen Blackett Campaign Jobs Senior Account Manager with product design experience £38-45K £38000 - £45000 per annum Gabriele Skelton, London Designer Competitive BBC, London (Central), London (Greater) Creative Competitive BBC, London (Central), London (Greater) Art Director up to £25,000 per annum Bluefrog, London Creative Account Manager Competitive Discovery Communications, London (Greater) MIDWEIGHT COPYWRITER - WOMENSWEAR Competitive Boden, London Global Consumer Marketing Insights Manager- Dettol Body & Veet/Dettol Home/URT Competitive Dettol, Slough Junior Account Manager Competitive SGK, London (Central), London (Greater) Head of Communications £37,500 - £47,500 per annum plus benefits Learning and Work Institute, Leicester, Central London or Cardiff Global Senior Brand Manager Competitive rb ( Reckitt Benckiser ), Slough

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