Monday, 23 May 2016

M&S reviews integrated creative business; Meet Pepper, SoftBank’s cute robot; Slow marketing is going mainstream

Campaign 18:05

Campaign 18:05
May 23, 2016
The five things you need to know today

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Marks & Spencer reviews integrated creative business
Marks & Spencer reviews integrated creative business

Maisie McCabe

Embattled retailer Marks & Spencer has kicked off a review of its advertising and digital accounts ahead of Wednesday's annual results, putting 16-year creative incumbent Rainey Kelly Campbell Roalfe/Y&R on alert.

Tech
Pepper the robot's first marketing campaign paves way for android invasion
Pepper the robot's first marketing campaign paves way for android invasion

Shona Ghosh

Humanity is still unprepared for the arrival of robots (and the ensuing loss of jobs), but a new campaign from SoftBank Robotics wants to change this.

Advertising
Starbucks, Coke and Nescafe ads recreated with lesbian twist
Starbucks, Coke and Nescafe ads recreated with lesbian twist

Simon Gwynn

Drum and Iris have been named the winners and runners up of a competition designed to encourage creative ways to represent lesbians and bisexual women in ads.

Marketing
Why slow marketing is going mainstream
Why slow marketing is going mainstream

Kate Magee

Brands are turning to slow marketing to help remedy our hectic, always-on lives.

Media
Heineken seeks second global media agency
Heineken seeks second global media agency

Omar Oakes

Heineken is looking for a second global media agency to work alongside Starcom.

Also in the news
Carlsberg releases patriotic Euro 2016 ad

Carlsberg is issuing a "call to arms" for the nation to get behind the England football team for Euro 2016 in its latest ad.

Inside Mr. Peanut's 'NUTmobile' Instagram account

In search of youthful fans, an aging brand puts its century-old mascot in a giant wheeled legume and documents the road trip on Instagram

Viva tech! Why Lévy is backing start-ups

Ahead of his retirement, Publicis Groupe's CEO is launching an investment initiative and a tech event.

NHS encourages virtual blood donations with augmented reality outdoor ads
NHS encourages virtual blood donations with augmented reality outdoor ads

Suzanne Bidlake

NHS Blood and Transplant is using augmented reality in out-of-home ads that allow the public to give virtual blood donations via an iPhone.




Brands: What's your current relationship status? Presented by Brand Republic Insight & Channel Advisor By now, the majority of retailers have adapted to e-commerce with most selling their products online, but for brands it hasn't all been smooth sailing.


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