Welcome to a new Campaign, Unilever's Weed on brands' magic ingredient, Baftas get political

View in web browser | Add to safe senders list

Campaign Breakfast Briefing May 09, 2016

Welcome to your first edition of the Campaign Breakfast Briefing, what you need to know for the day ahead. To check out our full suite of bulletins as part of our relaunch, click here. Latest Claire and Rachel are proud to announce the birth of a new Campaign Adrian Barrick Weighing in with new insight and opinion for brands, agencies and media, our new baby is designed to offer creative inspiration to drive business growth. Unilever CMO Keith Weed on why trust is the magic ingredient that builds brands Keith Weed We need trust to break down traditional barriers of working if we want game-changing creativity, Keith Weed writes. Bafta stars criticise govt plans for BBC and Channel 4 Maisie McCabe The Baftas got political last night as winners such as the Wolf Hall director Peter Kosminsky used their acceptance speeches to defend the government's threats on the BBC and Channel 4. Terror attacks expected to hit easyJet results tomorrow Staff EasyJet is expected to report its results were hit by the terror attacks in Brussels and Paris when it reports tomorrow, while TalkTalk is hoping to move on from its cyber hack with a sales rise on Thursday. UK advertisers greet Snapchat with cautious enthusiasm Shona Ghosh Snapchat is broadening its UK advertiser base, with the Department of Transport recently spending £70,000 on ads, and Burberry, Universal, Coca-Cola, Calvin Klein, Unilever and Domino's all putting media spend into the platform. Wake up to the power of female Muslim consumers Shelina Janmohamed Brands and agencies lack basic knowledge about a growing young Muslim consumer market that will be worth billions by the end of the decade, Shelina Janmohamed writes. He's back! Jeremy Lee on why 'doing good' should not come at the expense of creativity Jeremy Lee Worthiness has its place, but, as the Cannes Festival fast approaches, let's not forget that commercially effective creativity deserves its rewards, too, writes Jeremy Lee. Why the marketing industry is failing to attract the best and brightest talent Dominic Grounsell The marketing industry is nothing without the right talent. Dominic Grounsell, global marketing director of Travelex, believes we're not doing enough to face up to the massive challenges ahead. The choreographer behind Uniqlo's ad on Taylor Swift and dancing in London Brittaney Kiefer Lukas McFarlane choreographed the dancers performing throughout London in Uniqlo's campaign to relaunch its flagship Oxford Street store. Hirst looks to build 'nimble' Carat in surprise crossover Gurjit Degun Mcgarrybowen's chief executive is moving over to lead its sister media shop Carat amid a blurring of boundaries in the industry, Gurjit Degun writes. Promoted "When there were fewer channels, you needed to know less" Karen Blackett In a new series, in association with The Trade Desk, we interview the biggest industry names who then nominate their industry heroes to interview themselves. It forms a boundary-pushing chain-reaction... 95% viewability rate... is this the mobile ad format of the future? Presented by Campaign & InSkin Media It looks good, it's non-intrusive, the stats really stack up - and it's taking a stand against ad-blocking.   Campaign Jobs Digital Strategist - Film & Entertainment Clients £50000 - £60000 per annum + Great Agency Benefits Ultimate Asset, West End Account Director Competitive KHWS, London (Central), London (Greater) Strategy Consultant £40 - £60K base, total comp 50 - 75K, plus excellent benefits Rare Selection, Central London Strategist £50000 + benefits Rare Selection, London (Central), London (Greater)

manage bulletins unsubscribe

© 2016 Haymarket Business Media Bridge House 69 London Road Twickenham TW1 3SP Phone: +44 (20)8267 5000