People are buzzing over Twitter's character count changes

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Campaign 18:05 May 17, 2016

The five things you need to know today Most read Twitter to exclude photos and links from 140-character count Shona Ghosh Multimedia such as photos, links and videos may no longer count as part of Twitter's 140-character limit, as the company reportedly gives users the chance to post longer updates. Tech Google launches another messaging app with Spaces Shona Ghosh Google has launched its latest WhatsApp-killer, a group messaging app called Spaces. Advertising Carlsberg's Euro 2016 campaign depicts ex-footballer Desailly as French revolutionary Omar Oakes Marcel Desailly, the ex-footballer, is depicted as a French revolutionary leader in Carlsberg's global TV ad for Euro 2016. Marketing BT's CMO: 'Communication that makes people feel is more powerful' Zaid Al-Qassab Al-Qassab is chief brand and marketing officer at BT and part of the Power 100 list of the UK's most influential marketers. Having spent 20 years of his career at Procter & Gamble, latterly as managing director of its beauty business, Al-Qassab then made the move to the start-up world in 2014, spending a year as chief marketing officer at HouseTrip. Media Radiocentre appeals to Unilever's Keith Weed with rap Omar Oakes Radiocentre, the trade body for UK commercial radio, has directed a new campaign directly at Keith Weed, Unilever's marketing boss, with a rap. Also in the news What Twitter's evolved character count means for brands and agencies Twitter is reportedly excluding images and URLs from its 140-character limit, making it easier for users to post longer updates with multimedia. Why brands should take a lesson from Unilever on sustainability The consumer has now become the dictator, forcing many big brands to change their ways. In its latest sustainability report, Unilever has revealed why its focus on this issue is proving good for business, writes Chris Arnold, founder of ethical marketing agency Creative Orchestra. Are ad-break takeovers on TV just a gimmick? Brands are increasingly buying up an entire ad break to catch viewers' attention, Gurjit Degun writes. Promoted Searching for audiences: Creating cross-channel audience lists for search Christi Olson, Microsoft Bing Ads The new world of search means putting the audience first and creating a great user experience for them. And paid search is slowly by surely catching up... Brands: What's your current relationship status? Presented by Brand Republic Insight & Channel Advisor By now, the majority of retailers have adapted to e-commerce with most selling their products online, but for brands it hasn't all been smooth sailing. Campaign Jobs Senior Strategic Marketing Planner £40 - £43K + (London allowance if applicable) + 15% pension, 32 holidays, bonus etc Rare Selection, To be based in either London, Cardiff, Edinburgh or Belfast Planning Director £80000 - £90000 per annum The Great & The Good, London Planning Account Director - Award-winning Retail Team £50000 - £60000 per annum + Agency Ultimate Asset, London Digital Marketing Manager £50k Dot-Gap, London (Central) Digital Strategist - Film & Entertainment Clients £50000 - £60000 per annum + Great Agency Benefits Ultimate Asset, West End Digital Marketing Director - UK & Europe Around £90,000 basic salary +bonus + benefits Veritas Partnership Ltd, West Berkshire Media Sales Account Manager up to 35k + commission Clear Channel UK, London (Central), London (Greater) Account Director Competitive KHWS, London (Central), London (Greater) Business Development Executive OTE £35-50K Esi.info, Edinburgh, City of Edinburgh Faculty Marketing & PR Officer £22,912 - £26,537 per annum Staffordshire University, Stoke-on-Trent, Staffordshire

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