Wednesday 18 May 2016

ITV woos media agency talent, Dispatches from an esports tournament, Why we still need big ideas

Campaign: Media

Campaign: Media
May 18, 2016
Media news and analysis, powered by Media Week

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ITV woos rising media agency talent with 'behind the scenes' VIP invitation
ITV woos rising media agency talent with 'behind the scenes' VIP invitation

Gideon Spanier

ITV has hand-picked a selection of rising stars from media agencies to spend time behind the scenes at the broadcaster to boost awareness of ITV and the wider TV medium.

Thumb wars: dispatches from a Counter-Strike esports tournament
Thumb wars: dispatches from a Counter-Strike esports tournament

Shona Ghosh

Broadcasters, agencies and brands in the UK are waking up to esports and the highly engaged audiences that tune in to live matches. Campaign heads down to ESL Gaming's Counter-Strike tournament in London to see what all the fuss is about.

More than ever we need big ideas to drive media
More than ever we need big ideas to drive media

Nadine Young

Forget media fragmentation, an explosion in channels and "lots of small ideas". It's still the big idea that matters, says Blue 449's Nadine Young.

NHS encourages virtual blood donations with augmented reality outdoor ads
NHS encourages virtual blood donations with augmented reality outdoor ads

Suzanne Bidlake

NHS Blood and Transplant is using augmented reality in out-of-home ads that allow the public to give virtual blood donations via an iPhone.

My Media Week: Jim Dowling, Havas Sports & Entertainment Cake
My Media Week: Jim Dowling, Havas Sports & Entertainment Cake

Hayley Hayes

Pitch rehearsals, passive aggressive commuters and pints, several. We join Jim Dowling, managing director, Havas Sports & Entertainment Cake, for an on-the-ground view of post-merger agency life.

Movers and shakers: M&S, Virgin Media, BBH, MediaCom, FT and more
Movers and shakers: M&S, Virgin Media, BBH, MediaCom, FT and more

Staff

Campaign's weekly round-up of the hires, departures and promotions across the industry.

The quirky, wonderful and eye-widening world of C2
Promoted
The quirky, wonderful and eye-widening world of C2

Georganna Simpson

Say goodbye to stale buffet food, dowdy carpets and middle-of-the-road speakers. C2 is the first conference of its kind...




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