Friday 13 May 2016

ITV chief warns against Brexit, The future of news, Cosmopolitan, Immediate Media

Campaign: Media

Campaign: Media
May 13, 2016
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ITV chief Crozier warns advertisers have 'pressed pause button' over Brexit
ITV chief Crozier warns advertisers have 'pressed pause button' over Brexit

Gideon Spanier

ITV has warned that advertisers "pressed the pause button" practically the day the Brexit vote was announced and it's too soon to know if money will return immediately if Britain votes to stay in Europe.

The race is on to find the next Martin Sorrell
The race is on to find the next Martin Sorrell

John Tylee

John Tylee looks at some potential candidates to become WPP's next chief executive and asks what qualities are needed to lead the world's biggest marcoms group.

The future of news is immersive
The future of news is immersive

Tracey Follows

With the proliferation of smartphones, virtual reality, augmented reality and ever-improving algorithms, prepare to 'experience' news that offers multiple viewpoints and is truly immersive.

Cosmopolitan editor Storr: younger readers don't know we're a magazine
Cosmopolitan editor Storr: younger readers don't know we're a magazine

Omar Oakes

Cosmopolitan can no longer rely on reaching millennial women at the big superstores as readers' behaviour changes, said Farah Storr, the magazine's UK editor.

Carla Faria: Native is the 'sweet spot'
Carla Faria: Native is the 'sweet spot'

Georgina Brazier & Helen Hoddinott

Talking to Campaign at this year's PPA Festival, The Foundry's Faria describes native as being the "sweet spot" between advertorial and sponsored editorial content on the other.

Immediate Media CEO: 'Print still a fantastic place to invest'
Immediate Media CEO: 'Print still a fantastic place to invest'

Georgina Brazier

Tom Bureau, CEO, Immediate Media, was at the PPA Festival where he spoke to Omar Oakes about publishing on different platforms and how their business will be working in the future.

Things we like: Publishers offering more
Things we like: Publishers offering more

Thumbs up to Hearst Magazines UK's strategy in following its target audience and giving them more.

Just say it: The future of search is voice and personal digital assistants



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