This week's most read news and best ad campaigns: Walkers strips Lineker after Leicester City win, Why The New Day failed, WPP searches for Sorrell's successor

 

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Campaign Saturday Shot May 07, 2016

From next week your essential Campaign Saturday Shot bulletin will have a new look and name. Watch out for your new Campaign: Agencies bulletin winging its way to your inbox. To read more about our relaunch, click here. Most read news Walkers strips Lineker to his undies in Leicester City tactical ad Omar Oakes Brands have seized on Leicester City's unexpected football victory last night with tactical ads in print and social media. The New Day: Trinity Mirror bosses should feel ashamed at paper's failure Gideon Spanier The New Day's closure shows that readers and advertisers won't pay for dross in print, which remains an engaging medium, says Campaign's head of media. WPP confirms search has begun for Sorrell's successor Omar Oakes WPP has begun to look at external candidates to replace Sir Martin Sorrell as the chief executive of WPP, the company confirmed today. Ronseal takes over ad break with three minutes of 'watching paint dry' Omar Oakes Ronseal is taking over an entire ad break on Channel 4 tonight in which the viewer is invited to watch paint dry. R/GA promotes Uvarov and Rufo Gurjit Degun R/GA London is looking to expand across Europe, the Middle East and Africa, and has promoted Ilia Uvarov and Lucio Rufo to run its creative output in London. Mcgarrybowen names BBH's Jason Gonsalves as UK CEO Kate Magee Mcgarrybowen has poached Bartle Bogle Hegarty's Jason Gonsalves to be its new UK chief executive. Jo Coombs named OgilvyOne CEO Maisie McCabe OgilvyOne has promoted Jo Coombs, its managing director, to UK chief executive. Dreams splits with Creature after four months James Swift Dreams, the beds retailer, has split with Creature just four months after appointing the independent agency to its £20 million creative account. BMW launches £20m UK media contest Gideon Spanier BMW is reviewing its estimated £20 million media account in the UK. A view from Dave Trott: The peasants are revolting Dave Trott In the 14th century, England was run on feudal lines. Posterscope aims to bolster digital offering with acquisition of Liveposter Omar Oakes Posterscope, the Dentsu Aegis out-of-home specialist, has bought Liveposter, an out-of-home platform which enables digital campaigns to run across multiple networks and media owners. Ben Wood lands agencies chief role at Facebook Gideon Spanier Facebook has poached Ben Wood, the global president of iProspect, for the newly created role of director of agencies for Europe, the Middle East and Africa. Promoted 95% viewability rate... is this the mobile ad format of the future? Eleanor Hawkins It looks good, it's non-intrusive, the stats really stack up - and it's taking a stand against ad-blocking Backstreet Boys parodied in Red Brick Road's last ad for Just Eat Omar Oakes Everybody, the 90s hit by American boy band Backstreet Boys, is the third and final song to be parodied by Just Eat in an ad that launches this weekend. UK content marketing spend predicted to more than double by 2020 Gurjit Degun Content marketing spend in the UK is set to rise 179.2 per cent to £349 million in 2020, from £125 million in 2014, according to a report from Yahoo and Enders Analysis. Netflix seeks media agency for special projects Gurjit Degun Netflix, the online film and TV streaming site, is on the hunt for a media agency to work on special projects. WWF launches agency brief to help save tigers James Swift The World Wide Fund for Nature wants a creative agency to help save the tigers. Top Work Samsung "VR Stories" by Bartle Bogle Hegarty Samsung has built a prototype virtual-reality set for absent parents to read bedtime stories to their children. Harvey Nichols "great men deserve great style" by Adam & Eve/DDB William Shakespeare and Albert Einstein are among the great men given a makeover in a new campaign for Harvey Nichols. World's talking about: The Rock Clock By far the most interesting synergy to spring from Droga5's sale of 49 per cent of its business to William Morris Endeavor has been its work for Dwayne "The Rock" Johnson. Kronenbourg 1664 "the Alsace-tians" by Ogilvy & Mather Eric Cantona, the former footballer who is becoming as synonymous with Kronenbourg 1664 as Gary Lineker is with Walkers, stars in a new TV ad for the beer brand. Pick of the week: Harvey Nichols "Bo Gilbert the 100-year-old model" by A&E/DDB Gurjit Degun Harvey Nichols' ad featuring a 100-year-old model is this week's pick. Persil "monster stains" by Ogilvy & Mather Aardman, the animation studio that has won four Academy Awards, made paints out of household stains and canvases out of school shirts in a painstaking campaign for Persil. Axe/Lynx "not just a pretty hairstyle" by Ponce Axe/Lynx's new "find your magic" campaign, which seeks to appeal to men who do not fit traditional notions of machismo, continues with a musical spot about the Unilever brand's hair products. Campaign Jobs Digital Strategist - Film & Entertainment Clients £50000 - £60000 per annum + Great Agency Benefits Ultimate Asset, West End Account Director Competitive KHWS, London (Central), London (Greater) Strategy Consultant £40 - £60K base, total comp 50 - 75K, plus excellent benefits Rare Selection, Central London Strategist £50000 + benefits Rare Selection, London (Central), London (Greater)

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