Co-op brings retro rebrand to TV, plus news on Uber, M&S, Google and Twitter

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Campaign Breakfast Briefing May 25, 2016

Latest Co-op brings retro rebrand to TV with promise of impromptu BBQs Simon Gwynn The Co-op is launching the first TV ad of its retro-inspired rebrand, "Be as unpredictable as summer". Toyota and Uber in ridesharing deal Simon Gwynn Toyota and Volkswagen are going head-to-head in the ridesharing space by making investments in Uber and Israeli ridesharing operator Gett, respectively. M&S profits up but CEO Rowe warns of lean times ahead Simon Gwynn Efforts to get Marks and Spencer's clothing business back on track will hit the retailer's profits, chief executive Steve Rowe has warned. Google commercialises Maps with local promoted pins and searches Shona Ghosh Google is turning to Google Maps as its latest source of ad revenue, trialling sponsored pins and searches. Twitter makes @replies public and drops multimedia from 140-character count Shona Ghosh Twitter has confirmed that it will drop multimedia from its 140-character word count and has announced it will evolve the @reply to become public. The Top Gear of beer? Carling's brand director on saving pubs and gatecrashing Euro 2016 Simon Gwynn Carling may have signed back on as a sponsor of the Premier League, but it wants to be more than just football crazy. Havas Village New York drops the mic on Post-it wars Ilyse Liffreing Overnight, a massive installation engulfs the front of the agency building on Canal Street Movers and shakers: Facebook, Carlsberg, Dazed Media, Fold7 and more Staff Campaign's weekly round-up of the hires, departures and promotions across the industry. Promoted No programmatic, no problem: the future of automated marketing is here Edward Craig There's a new category that's taking hold. It's learning from programmatic's issues. It's streamlining, fixing, saving on spend... and making digital marketing work. Igniting insight with British Gas, EE and IBM Presented by Brand Republic Insight & IBM Find out what happened when we got together with the marketing big guns to follow the secret path to customer experience enlightenment.   Campaign Jobs Digital Marketing Manager/Director £50000 - £80000 per annum + Bonus + Equity Ultimate Asset, London Digital Project Manager £35000 - £45000 per annum + significant benefits The Great & The Good, London Head of Social - luxury brand, 6m contract £80000 - £100000 per annum The Great & The Good, City of London Head of Supply - video SSP £90000 - £100000 per annum + bonus + benefits Ultimate Asset, West End Business Development Executive (12 month FTC) Competitive OLSWANG, London (Central), London (Greater) Global Consumer Marketing Insights Manager- Dettol Body & Veet/Dettol Home/URT Competitive Dettol, Slough Junior Account Manager Competitive SGK, London (Central), London (Greater) Head of Communications £37,500 - £47,500 per annum plus benefits Learning and Work Institute, Leicester, Central London or Cardiff Global Senior Brand Manager Competitive rb ( Reckitt Benckiser ), Slough Senior Social Media Executive Competitive & based on experience Royal Caribbean Cruises Ltd, Weybridge, Surrey

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