Tuesday, 10 May 2016

Sky launches VR for football broadcasting, Channel 4 revenue rises

Campaign: Media

Campaign: Media
May 10, 2016
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Sky launch VR trial for football broadcasting with Manchester City
Sky launch VR trial for football broadcasting with Manchester City

Omar Oakes

Fans could soon be able to watch football in virtual reality mode after the tech was trialled by Premier League giant Manchester City and Sky Sports.

Channel 4 revenue up 4% as govt eases off privatisation
Channel 4 revenue up 4% as govt eases off privatisation

Omar Oakes

Revenues at Channel 4 rose by 4% to £979m last year amid reports the government is no longer considering full privatisation.

Sky launches first social push for cycling
Sky launches first social push for cycling

Shona Ghosh

Sky is celebrating its eight-year involvement with cycling with a 'Sky Loves Cycling' social media push - despite the fact its British Cycling sponsorship ends this year.

On Twitter, Trump and Clinton supporters share personality traits, says study
On Twitter, Trump and Clinton supporters share personality traits, says study

Ilyse Liffreing

People who follow either candidate are more egocentric, indecisive and careless than the average consumer

95% viewability rate... is this the mobile ad format of the future?
Promoted
95% viewability rate... is this the mobile ad format of the future?

Eleanor Hawkins

It looks good, it's non-intrusive, the stats really stack up - and it's taking a stand against ad-blocking




Aerial Awards radio ad winner March 2016 Presented by Campaign & Radiocentre Alex Grieve and Adrian Rossi, executive creative directors at AMV BBDO select this month's winner -  E4's 'Aliens' by 4Creative


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