ASA issues stricter guidelines for broadband, Asos jumps on Instagram video carousel ads, Content marketing spend to rise

View in web browser | Add to safe senders list

Campaign Daily Fix May 04, 2016

From next week your essential Campaign Daily Fix bulletin will have a new look and name. Watch out for your new Campaign: Agencies bulletin winging its way to your inbox from next Monday. To read more about our relaunch, click here. Latest news ASA issues stricter guidelines for broadband ads Gurjit Degun The ad watchdog has released stricter guidelines for broadband ads featuring prices to avoid misleading customers. Asos jumps on new Instagram video carousel ads Daniel Farey-Jones Instagram has expanded its video ad offering with a carousel option, which has been adopted in the UK by Asos and in the US by Airbnb and Taco Bell. UK content marketing spend predicted to more than double by 2020 Gurjit Degun Content marketing spend in the UK is set to rise 179.2 per cent to £349 million in 2020, from £125 million in 2014, according to a report from Yahoo and Enders Analysis. MDC CEO Kauffman refutes claims of 'bleeding cash and issuing debt' Omar Oakes MDC Partners, the owner of Crispin Porter & Bogusky and Anomaly, has refuted a damning report which described it as looking like "an exceptionally poor company, bleeding cash and issuing debt". Take a glimpse at the future of sex Tracey Follows We're living in a more globalised world of constant connectivity. As such, our personal, as well as public, lives are increasingly being mediated by technology. Twitter makes it easier to find friends and relevant accounts Daniel Farey-Jones Twitter is rolling out an update to its mobile app that helps people find their friends on the network through their address book and also makes tailored suggestions of accounts to follow. Posterscope aims to bolster digital offering with acquisition of Liveposter Omar Oakes Posterscope, the Dentsu Aegis out-of-home specialist, has bought Liveposter, an out-of-home platform which enables digital campaigns to run across multiple networks and media owners. Adblock Plus maker and Pirate Bay founder launch publisher payment service Omar Oakes Eyeo, the maker of Adblock Plus, has partnered with Flattr to launch a product enabling online readers to make small payments to publishers producing content. Bloomberg Media launches custom content division Kinection Gurjit Degun Bloomberg Media has expanded its content offering with the launch of Kinection, a new division producing custom content for its commercial partners. The Work Deutsche Telekom "sea hero quest" by Saatchi & Saatchi Deutsche Telekom has put its name to a mobile game that feeds players' progress to University College London, which collates the data to use in research for dementia treatments. Transpennine Express "where next?" by WCRS Train operator TransPennine Express has released a 60-second TV commercial that does a good job promoting the cities along its route. Trending Walkers strips Lineker to his undies in Leicester City tactical ad Omar Oakes Brands have seized on Leicester City's unexpected football victory last night with tactical ads in print and social media. WPP confirms search has begun for Sorrell's successor Omar Oakes WPP has begun to look at external candidates to replace Sir Martin Sorrell as the chief executive of WPP, the company confirmed today. Ronseal takes over ad break with three minutes of 'watching paint dry' Omar Oakes Ronseal is taking over an entire ad break on Channel 4 tonight in which the viewer is invited to watch paint dry. 95% viewability rate... is this the mobile ad format of the future? Presented by Campaign & InSkin Media It looks good, it's non-intrusive, the stats really stack up - and it's taking a stand against ad-blocking.   Campaign Jobs ACCOUNT DIRECTOR £35000 - £50000 per annum Live Recruitment, East Midlands Strategy Consultant £40 - £60K base, total comp 50 - 75K, plus excellent benefits Rare Selection, Central London Strategist £50000 + benefits Rare Selection, London (Central), London (Greater) Innovation Director - Digital Strategy, Global Media Agency £75000 - £85000 per annum + Great Agency Benefits Ultimate Asset, West End

manage bulletins unsubscribe

© 2015 Haymarket Business Media Teddington Studios Broom Road Teddington, Middlesex TW11 9BE Phone: +44 (20)8267 5000