Friday, 27 May 2016

Virtual blood donations encouraged with augmented reality outdoor ads

NHS Blood and Transplant is using augmented reality in out-of-home ads that allow the public to give virtual blood donations via an iPhone.

The campaign, created by 23red, was a winner in the annual competition run by Ocean Outdoor and Campaign, which rewards the most creative ideas that can then be brought to life on Ocean’s out-of-home digital screens.

Read the full story

It is the first time an AR app has been used to trigger animation on Ocean’s large format screens. You can read the full story here.

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