Shortlist Media names new CEO, Google commercialises Maps, Twitter changes

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Campaign: Media May 25, 2016

Media news and analysis, powered by Media Week Latest Shortlist Media names Hearst's Ella Dolphin as CEO Omar Oakes Ella Dolphin, the group commercial director at Hearst UK, has been appointed as the chief executive of Shortlist Media, the publisher of ShortList and Stylist. Twitter makes @replies public and drops multimedia from 140-character count Shona Ghosh Twitter has confirmed that it will drop multimedia from its 140-character word count and has announced it will evolve the @reply to become public. Google commercialises Maps with local promoted pins and searches Shona Ghosh Google is turning to Google Maps as its latest source of ad revenue, trialling sponsored pins and searches. Telegraph Media Group consults staff about major job cuts Gideon Spanier Telegraph Media Group has begun a consultation with staff as it plans dozens of redundancies across its editorial and commercial operations. You're fired! Lord Sugar's outdoor firm Amscreen dumps Digicom Gideon Spanier Lord Sugar's outdoor media company, Amscreen, has suspended ads on 3,000 screens in garage forecourts around the UK after firing its ad sales partner, Digicom. Red Bull buys equity in GoPro amid global content deal Omar Oakes Red Bull and GoPro are joining forces in a global partnership to produce content after the energy drink brand took out an equity stake in the camera maker. Brands encouraging influencers to flout transparency rules in paid campaigns Sam Burne James A large majority of social influencers in the UK are unaware of the rules around declaring paid-for campaigns, and a small but significant minority are being pressured by brands not to declare their commercial deals. AR and VR is taking product experiences to the masses Tim Jones When used effectively, alternative realities can play a vital role in marketing and helps brands tell complex and sophisticated stories, writes Tim Jones, creative director at RPM. Movers and shakers: Facebook, Carlsberg, Dazed Media, Fold7 and more Staff Campaign's weekly round-up of the hires, departures and promotions across the industry. My Media Week: Julian Linley, Digital Spy Julian Linley Julian Linley, the editor-in-chief at Digital Spy, on how his current role pretty much fulfills his childhood ambition to work at Smash Hits. Google AdWords finally revamps for a mobile-first world Gabey Goh With the first major redesign since its launch 15 years ago, Google's AdWords is now touting a mobile-first approach for marketers trying to reach consumers in a multi-device world. Publishers must tread carefully as walled gardens are a danger Chris Herbert The return of walled gardens to dominate the internet landscape brings benefits but also big dangers, argues Chris Herbert of the7stars. Promoted Are you at your creative best under an umbrella? Georganna Simpson How do you entertain, nurture and challenge 5,000 people? When C2 is in charge, it's attention to detail and risk-taking. Ogilvy & MBA CEOs talk talent Presented by Brand Republic Insight & Deltek We recently got together with industry giants to shed light on how a new breed of talent is turning the traditional agency model on its head. Campaign Jobs Search Account Manager £45k Dot-Gap, London (Central), London (Greater) Digital Marketing Manager/Director £50000 - £80000 per annum + Bonus + Equity Ultimate Asset, London Data / Analytics Graduate £20k Dot-Gap, London (Central) Media Sales Account Manager up to 35k + commission Clear Channel UK, London (Central), London (Greater) Head of Supply - video SSP £90000 - £100000 per annum + bonus + benefits Ultimate Asset, West End Head of Supply - video SSP £90000 - £100000 per annum + bonus + benefits Ultimate Asset, West End Senior Social Media Executive Competitive & based on experience Royal Caribbean Cruises Ltd, Weybridge, Surrey Head of Broadcast £40,000 Accord, London (Central), London (Greater) Business Development Executive (Audio / Radio) Competitive salary, commission & benefits Ferrari Healy, London (Central), London (Greater) Business Development Executive (12 month FTC) Competitive OLSWANG, London (Central), London (Greater)

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