Top Gear team launches UK's first production company for car brands; 'Made in China' label is losing its stigma (in China); 'Be scrappy,' says Grindr founder

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Campaign 18:05 May 25, 2016

The five things you need to know today Most read Top Gear team launches UK's first production company for car brands Omar Oakes Award-winning directors, producers and key members of the BBC's original Top Gear team have launched the UK's first production company specialising in advertising and digital content solely for car brands. Tech Mountain Dew puts fans behind the wheel in new NASCAR VR experience Ilyse Liffreing Brand extends "DEWcision 2016" summer campaign with virtual reality race Advertising Google AdWords finally revamps for a mobile-first world Gabey Goh With the first major redesign since its launch 15 years ago, Google's AdWords is now touting a mobile-first approach for marketers trying to reach consumers in a multi-device world. Marketing 'Made in China' label is losing its stigma (in China) Jenny Chan Even in China, the ubiquitous label once implied cheap or copied. New research from OMD and McKinsey says that is changing Media My Media Week: Julian Linley, Digital Spy Julian Linley Julian Linley, the editor-in-chief at Digital Spy, on how his current role pretty much fulfills his childhood ambition to work at Smash Hits. Also in the news 'Be scrappy,' says Grindr founder Grindr CEO and founder Joel Simkhai told the C2 audience how to build an app You're fired! Lord Sugar's outdoor firm Amscreen dumps Digicom Lord Sugar's outdoor media company, Amscreen, has suspended ads on 3,000 screens in garage forecourts around the UK after firing its ad sales partner, Digicom. MasterCard payment scheme in Pizza Hut proves Pepper the robot is worth its salt MasterCard has created the first commerce application for Softbank's humanoid robot Pepper, meaning Pizza Hut customers in Asia will soon have access to a functioning robot waiter. NHS encourages virtual blood donations with augmented reality outdoor ads Suzanne Bidlake NHS Blood and Transplant is using augmented reality in out-of-home ads that allow the public to give virtual blood donations via an iPhone. 'Be scrappy,' says Grindr founder Presented by Campaign & C2 Montreal Grindr CEO and founder Joel Simkhai tells us how to build an app and shares the secrets of Grindr's success Campaign Jobs Digital Marketing Manager/Director £50000 - £80000 per annum + Bonus + Equity Ultimate Asset, London Digital Project Manager £35000 - £45000 per annum + significant benefits The Great & The Good, London Head of Social - luxury brand, 6m contract £80000 - £100000 per annum The Great & The Good, City of London Head of Supply - video SSP £90000 - £100000 per annum + bonus + benefits Ultimate Asset, West End Marketing & Communications Manager – Digital Projects Competitive Climate-KIC, Any of our European Offices Creative Competitive BBC, London (Central), London (Greater) Designer Competitive BBC, London (Central), London (Greater) Business Development Executive (12 month FTC) Competitive OLSWANG, London (Central), London (Greater) Global Consumer Marketing Insights Manager- Dettol Body & Veet/Dettol Home/URT Competitive Dettol, Slough Head of Communications £37,500 - £47,500 per annum plus benefits Learning and Work Institute, Leicester, Central London or Cardiff

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