Phones4u, Paddy Power, Marks & Spencer, Pepper the robot's first marketing campaign, Starbucks, Coke and Nescafe

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Campaign: Brands May 23, 2016

Brand news and analysis, powered by Marketing Latest Phones4u's billionnaire founder John Caudwell backs mobile challenger Unshackled.com Shona Ghosh The senior executive team at Phones4u, backed by its founder John Caudwell, have launched a mobile challenger brand called Unshackled.com, aiming to take on phone shops such as Carphone Warehouse. Woolfenden brings his brand of mischief from Paddy Power to Lyst Gemma Charles Paddy Power's former mischief-maker Christian Woolfenden is up to his old tricks trying to make fashion's invisible giant famous. Marks & Spencer reviews integrated creative business Maisie McCabe Embattled retailer Marks & Spencer has kicked off a review of its advertising and digital accounts ahead of Wednesday's annual results, putting 16-year creative incumbent Rainey Kelly Campbell Roalfe/Y&R on alert. Pepper the robot's first marketing campaign paves way for android invasion Shona Ghosh Humanity is still unprepared for the arrival of robots (and the ensuing loss of jobs), but a new campaign from SoftBank Robotics wants to change this. Why slow marketing is going mainstream Kate Magee Brands are turning to slow marketing to help remedy our hectic, always-on lives. Starbucks, Coke and Nescafe ads recreated with lesbian twist Simon Gwynn Drum and Iris have been named the winners and runners up of a competition designed to encourage creative ways to represent lesbians and bisexual women in ads. How brands can be good Simon Gwynn Consumers expect brands to have a purpose. What is the best way to achieve this, Simon Gwynn asks. Don't risk losing a generation of marketing managers Clare Kemsley With marketing functions suffering from skill shortages in mid-level roles, businesses risk losing a generation of marketing managers if millennial employees move in search of other opportunities, writes the managing director of Hays Marketing. Marketing budgets shifting to rely 'less on words and more on images' Sam Burne James Marketing spend on visual content is set to increase this year, according to a survey by the agency Lewis, which says companies need to "rely less on words and more on images". Promoted Four things brands should consider when going programmatic in 2016 Martin Bromfield, VP Advertising EMEA at comScore Creative executions need to be delivered to the right people, under the right conditions - and for that to happen, you need to control four key factors Voice search is taking over: an instant guide to marketing's new frontier Presented by Campaign & Microsoft Search guru Christi Olson on why your voice is the new keyboard - and the three changes marketers need to make         Campaign Jobs Performance Business Director £55000 - £65000 per annum + excellent benefits Ultimate Asset, London Global Senior Brand Manager Competitive rb, Slough Global Consumer Marketing Insights Manager- Dettol Body & Veet/Dettol Home/URT Competitive rb, Slough Business Director - Betting & Gaming Platform, Media Planning £55000 - £65000 per annum + Agency Benefits Ultimate Asset, London Account Manager, Fluent Czech Speaker £28000 - £32000 per annum + significant benefits The Great & The Good, London Senior Strategist - content and social, iconic brands £70000 - £80000 per annum + excellent benefits The Great & The Good, London Junior Account Manager Competitive SGK, London (Central), London (Greater) Business Development Executive OTE £35-50K Esi.info, Edinburgh, City of Edinburgh Senior Account Manager, packaging + branding agency, London £38000 - £40000 per annum Gabriele Skelton, London (Central), London (Greater) Senior Social Media Executive Competitive & based on experience Royal Caribbean Cruises Ltd, Weybridge, Surrey

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