Secrets to good working relationships, Brexit's threat, Who will succeed Martin Sorrell?

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Campaign Sunday Supplement May 15, 2016

In-depth reads from across Campaign, covering brands, agencies and media What a hostage negotiator, magician and sex therapist can teach you about good relationships Kate Magee We all know by now the business benefits of effective collaboration, but what is the formula to building trust and cultivating successful relationships? Kate Magee turns to a hostage negotiator, sex therapist and magician, as well as those inside the industry, for answers. The race is on to find the next Martin Sorrell John Tylee John Tylee looks at some potential candidates to become WPP's next chief executive and asks what qualities are needed to lead the world's biggest marcoms group. How car ads lost their swagger John Townshend Battered by a drawn-out drop in demand and reputation-obliterating scandals, the car industry has understandably lost its swagger. But is there another reason why car advertising is a shadow of its former self? John Townshend blames centralised marketing departments. 'Brexit would damage and destroy this success story' Gemma Charles Should we stay or should we go? It's the question that's dividing the nation - but not, it would appear, adland. Voices from the vocal majority tell Gemma Charles why remaining in the European Union is good for business. Wake up to the power of female Muslim consumers Shelina Janmohamed Brands and agencies lack basic knowledge about a growing young Muslim consumer market that will be worth billions by the end of the decade, Shelina Janmohamed writes. Carolyn Everson is the charmer behind Facebook's ad offensive Gideon Spanier Carolyn Everson, the social media giant's vice-president of global marketing solutions, has what it takes to impress agency chiefs, Gideon Spanier discovers. Hirst looks to build 'nimble' Carat in surprise crossover Gurjit Degun Mcgarrybowen's chief executive is moving over to lead its sister media shop Carat amid a blurring of boundaries in the industry, Gurjit Degun writes. Let's rejoice in the big idea Sarah Golding Without big ideas, we are left with lots of little ideas that do not add up to an organising thought or a brand purpose, Sarah Golding argues. Promoted 3 great ads I had nothing to do with #31: Ben Priest on Tango, Lynx and Levi's Staff Ben Priest, Founding Partner and Chief Creative Officer at adam&eveDDB, reveals three great ads he admires but had nothing to do with. 95% viewability rate... is this the mobile ad format of the future? Presented by Campaign & InSkin Media It looks good, it's non-intrusive, the stats really stack up - and it's taking a stand against ad-blocking.   Campaign Jobs Digital Strategist - Film & Entertainment Clients £50000 - £60000 per annum + Great Agency Benefits Ultimate Asset, West End Account Director Competitive KHWS, London (Central), London (Greater) Innovation Director - Digital Strategy, Global Media Agency £75000 - £85000 per annum + Great Agency Benefits Ultimate Asset, West End Product Manager Salary circa £45,000 plus bonus and pension Resonate Search & Selection Limited, Yorkshire and the Humber

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