Friday 31 March 2017

Premier League launches first unsponsored TV ad | 12 ways to make your Tweets go further

Campaign 18:05

Campaign 18:05
March 31, 2017
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Premier League launches first unsponsored TV ad
Premier League launches first unsponsored TV ad

Ben Bold

The Premier League is launching its first-ever ad campaign, with a TV spot starring players including Theo Walcott and Gary Cahill interacting with kids at a primary school as they read from TH Palmer's inspirational poem Try, Try, Again.

Tech
Twelve ways to make your Tweets go further
Twelve ways to make your Tweets go further

Gordon MacMillan

Gordon MacMillan, head of editorial at Twitter UK, reveals what successful brands are doing to enhance their social media presence.

Advertising
Fabula closes after five years and blames 'tough' market for small indies
Fabula closes after five years and blames 'tough' market for small indies

Ben Bold

Ad independent Fabula has made the decision to close its doors to business after management questioned its future as a small independent in a "tougher", "more project based" marketplace.

Marketing
H&M to launch upmarket fashion brand Arket with opening of London store
H&M to launch upmarket fashion brand Arket with opening of London store

Ben Bold

Retail group H&M is to launch its eighth fashion brand, with plans to open a store in London under the new banner Arket, which means "sheet of paper" in Swedish.

Media
Programmatic: guilty until proven innocent?
Programmatic: guilty until proven innocent?

Rob Norman

Like it or not, programmatic is here to stay and all parties need to collaborate around improvements, writes Group M's global chief digital officer.

 

Also in the news
EE's new campaign tours UK to trumpet 4G benefits

EE is launching a multimillion-pound brand campaign trumpeting its 4G coverage with the return of Hollywood actor Kevin Bacon, alongside Gogglebox and I'm A Celebrity... Get Me Out Of Here star Scarlett Moffatt.

Cara Delevingne turns social activist for Puma

Social video experts at Be On review "Cara Delevingne presents 'Do you'", the latest viral from Puma.

The agency model is changing. Embrace it and disrupt

If independent ad agencies are reporting regular pitch lists of 15 peer agencies, if everyone looks the same, do something different. Zag. Disrupt.

Are you creating thumb-stoppingly good video?
Promoted
Are you creating thumb-stoppingly good video?

Georganna Simpson

The world is watching video more than ever before - giving advertisers growing opportunity to connect meaningfully with consumers. That's what Mondelez, Nissan, Cancer Research UK, Facebook and Brightcove believe...

February's Aerial Awards winner: Kit Kat 'Have a break from Valentine's'
Promoted
February's Aerial Awards winner: Kit Kat 'Have a break from Valentine's'

Radiocentre

How a clever choice of voice clinched the win for Kit Kat

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EE's new campaign tours UK to trumpet 4G benefits | Premier League launches first unsponsored TV ad | Why Bugaboo is no longer just for babies

Campaign: Brands

Campaign: Brands
March 31, 2017
Brand news and analysis, powered by Marketing
EE's new campaign tours UK to trumpet 4G benefits
EE's new campaign tours UK to trumpet 4G benefits

Ben Bold

EE is launching a multimillion-pound brand campaign trumpeting its 4G coverage with the return of Hollywood actor Kevin Bacon, alongside Gogglebox and I'm A Celebrity... Get Me Out Of Here star Scarlett Moffatt.

Premier League launches first unsponsored TV ad
Premier League launches first unsponsored TV ad

Ben Bold

The Premier League is launching its first-ever ad campaign, with a TV spot starring players including Theo Walcott and Gary Cahill interacting with kids at a primary school as they read from TH Palmer's inspirational poem Try, Try, Again.

Why Bugaboo is no longer just for babies
Why Bugaboo is no longer just for babies

Kate Magee

Kate Magee speaks to the Bubaboo's global marketing director Madeleen Klassen about its first global brand campaign.

Brand safety: How the YouTube kerfuffle is playing out in APAC
Brand safety: How the YouTube kerfuffle is playing out in APAC

Matthew Miller

Reaction has been measured, and insiders welcome the much-needed attention to what is certain to be a long-term issue.

HSBC improves inclusivity for LGBT account holders
HSBC improves inclusivity for LGBT account holders

Ben Bold

HSBC is boosting its diversity credentials via a number of moves, including allowing UK transgender customers to use the honorific Mx instead of Mr, Mrs, Miss or Ms.

H&M to launch upmarket fashion brand Arket with opening of London store
H&M to launch upmarket fashion brand Arket with opening of London store

Ben Bold

Retail group H&M is to launch its eighth fashion brand, with plans to open a store in London under the new banner Arket, which means "sheet of paper" in Swedish.

Sky acquires digital content producer Diagonal View
Sky acquires digital content producer Diagonal View

Emily Tan

Sky has acquired Diagonal View, a producer of social content, known for its popular online channels, including Alltime10s and The Football Daily.

Cara Delevingne turns social activist for Puma
Cara Delevingne turns social activist for Puma

Be On

Social video experts at Be On review "Cara Delevingne presents 'Do you'", the latest viral from Puma.

From slack to slick: it is time to transform marketing
From slack to slick: it is time to transform marketing

Chris Gorell Barnes

What was once healthy competition between agencies working for the same brand has, in these pressurised times, become destructive one-upmanship.

Creative Tech Awards: Deadline extended to April 13
Creative Tech Awards: Deadline extended to April 13

Emily Tan

The deadline to enter the Creative Tech Awards has been extended from 30 March to midnight on 13 April.

What marketers need to know about the redefined private space
What marketers need to know about the redefined private space

Nicola Kemp

Consumers are refining their idea of what constitutes public or private realms in order to better differentiate their real and virtual lives. Nicola Kemp investigates what this means for brands.

Wins this week: Tim Hortons, Unicef, Dulux
Wins this week: Tim Hortons, Unicef, Dulux

Staff

Campaign's weekly round-up of account moves across advertising and media.

Tips from the top with Peter Souter: Part two
Promoted
Tips from the top with Peter Souter: Part two

RedSofa

In Campaign's new video series, created in partnership with RedSofa, we speak to the influencers at the top of their game for tips to help aspiring creatives, copywriters and art directors climb up the ladder and up their ad-game.

3 great ads I had nothing to do with #39: Mark Elwood on John Smith's, Skoda and Channel 4
Promoted
3 great ads I had nothing to do with #39: Mark Elwood on John Smith's, Skoda and Channel 4

Thinkbox

Mark Elwood, joint ECD and founding partner at 101, reveals three great ads he admires but had nothing to do with

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Brand Marketing Manager Up to c.£65k + bonus, car or allowance & benefits Ricola, Midlands based – office or home, flexible base
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Brand Manager Competitive package Slimfast, M4/M3 corridors
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Marketing Manager (IO) £36,592 - £42,995 Home Office, London (Central), London (Greater)
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